This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

While it has always been hard to do, establishing a clear difference between mainstream media and alternative media has grown even more difficult within the past twenty years. With the emergence of such efforts as open publishing, web-logging and video-logging, video-posting websites, citizen journalism, creative-commons initiatives, and image-focused anti-corporate activism, it has become increasingly difficult to navigate within this emerging media landscape. The traditional lines between mainstream and alternative and between producers and consumers have been blurred. This growing inability to adequately map this landscape demands that these lines be reconsidered. New ways must be formed for probing implications of these new media outlets for democratization and global-justice movements. This book reconstitutes the cultural and historical roots of this protean media landscape and assesses its relevance to democratic communications. Using a comprehensively argued cultural and historical analysis, the book rethinks long-standing assumptions about alternative media and democratic communications. By providing greater understanding of historical resources, limitations, and possibilities, this book makes a key contribution not only to scholarship in this area, but also to this pressing social, political, and cultural issue.

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

While it has always been hard to do, establishing a clear difference between mainstream media and alternative media has grown even more difficult within the past twenty years. With the emergence of such efforts as open publishing, web-logging and video-logging, video-posting websites, citizen journalism, creative-commons initiatives, and image-focused anti-corporate activism, it has become increasingly difficult to navigate within this emerging media landscape. The traditional lines between mainstream and alternative and between producers and consumers have been blurred. This growing inability to adequately map this landscape demands that these lines be reconsidered. New ways must be formed for probing implications of these new media outlets for democratization and global-justice movements. This book reconstitutes the cultural and historical roots of this protean media landscape and assesses its relevance to democratic communications. Using a comprehensively argued cultural and historical analysis, the book rethinks long-standing assumptions about alternative media and democratic communications. By providing greater understanding of historical resources, limitations, and possibilities, this book makes a key contribution not only to scholarship in this area, but also to this pressing social, political, and cultural issue.

"A provocative, inspiring and challenging intervention in both journalism and media studies.... Alternative Journalism is that rare book that services students as much as scholars. It widens the trajectory of media studies and creates different modes of reading, writing and thinking... It offers an alternative history beyond the tales of great men, great newspapers, great editors and great technologies. It adds value and content to overused and ambiguous words such as "community" and "citizenship" and captures the spark of new information environments." - THE, (Times Higher Education) Alternative Journalism investigates and analyses the diverse forms and genres of journalism that have arisen as challenges to mainstream news coverage. From the radical content of emancipatory media to the dizzying range of citizen journalist blogs and fanzine subcultures, this book charts the historical and cultural practices of this diverse and globalized phenomenon. This exploration goes to the heart of journalism itself, prompting a critical inquiry into the epistemology of news, the professional norms of objectivity, the elite basis of journalism and the hierarchical commerce of news production. In investigating the challenges to media power presented by alternative journalism, Atton addresses not just the issues of politics and empowerment but also the journalism of popular culture and the everyday. The result is essential reading for students of journalism - both mainstream and alternative.

"A provocative, inspiring and challenging intervention in both journalism and media studies.... Alternative Journalism is that rare book that services students as much as scholars. It widens the trajectory of media studies and creates different modes of reading, writing and thinking... It offers an alternative history beyond the tales of great men, great newspapers, great editors and great technologies. It adds value and content to overused and ambiguous words such as "community" and "citizenship" and captures the spark of new information environments." - THE, (Times Higher Education) Alternative Journalism investigates and analyses the diverse forms and genres of journalism that have arisen as challenges to mainstream news coverage. From the radical content of emancipatory media to the dizzying range of citizen journalist blogs and fanzine subcultures, this book charts the historical and cultural practices of this diverse and globalized phenomenon. This exploration goes to the heart of journalism itself, prompting a critical inquiry into the epistemology of news, the professional norms of objectivity, the elite basis of journalism and the hierarchical commerce of news production. In investigating the challenges to media power presented by alternative journalism, Atton addresses not just the issues of politics and empowerment but also the journalism of popular culture and the everyday. The result is essential reading for students of journalism - both mainstream and alternative.