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Tsukuba Science City is the world's most ambitious attempt to
`turbocharge' scientific collaboration. James W. Dearing looks at
the political and economic context within which the plans for
Tsukuba were laid, how those plans changed during the process of
implementation, and at the functioning of Tsukuba today. Tsukuba is
vitally important to Japan's basic scientific research . Its
history, its failures and successes need to be understood by
governments and businesses planning for scientific research and
economic growth.
The future of basic scientific research is foreshadowed in the
developments at Tsukuba Science City. This planned scientific
community is vital to the basic research effort in Japan: 45 per
cent of Japan's public sector researchers work at Tsukuba and 48
per cent of the nation's reseach and development budget is spent
there. Yet Tsukuba remains a controversial social scientific
experiment. The author tells the story of Tsukuba Science City and
draws conclusions about the possibilities of planning successful
research in order to achieve economic growth. This text explores
the motivations behind the construction of Tsukuba, looks at how
plans changed during the process of implementation and examines the
ways in which scientific research is conducted at Tsukuba today. A
study of quantitative and qualitative data reveals the successes
and failures of attempts to construct collaborative networks among
scientific researchers.
What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media's agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers's research on social issues that hit the top of the media agenda--the war on drugs, drunk driving, the Exxon Valdez, AIDS, and the Ethiopian famine--provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing will appreciate this volume's insightful approach to agenda-setting and policy. "Agenda-Setting is a very useful introduction to the topic as well as a through review of the stream of research. . . . This book introduces a number of ideas that are useful in public relations strategic planning such as the concept of an issue life cycle. A lag/lead analysis of issue development is discussed that would also prove useful to campaign planners. The concept of framing is introduced as a technique that brings meaning to an issue." --Public Relations Review "Authors James W. Dearing and Everett M. Rogers explain the importance of the agenda-setting hypothesis in mass communication research and suggest how research can be advanced in the future. . . . In the book's most impressive character, the authors raise 12 research issues to advance agenda-setting, including the need for more international, comparative approaches. A very complete list of references and a separate list of suggested readings are helpful to scholars. Highly recommended for all serious collections in journalism, mass media, mass communication, political science, and public policy research." R. A. Logan in Choice
This volume presents state-of-the-art reporting on how to measure
many of the key variables in health communication. While the focus
is on quantitative measures, the editors argue that these measures
are centrally important to the study of health communication. The
chapters emphasize constructs, scales, and up-to-date reports and
evidence about key social science constructs and ways of measuring
them, whether your interest is in patient-provider dyadic
communication, uncertainty management, self-efficacy, disclosure,
social norms, social support, risk perception, health care team
performance, message design and effects, health and numerical
literacy, communication satisfaction, social influence and
persuasion, stigma, health campaigns, reactance, or other topics.
Students, researchers, and policymakers will find this book an
accessible resource for planning and reviewing research studies and
proposals.
What is the biggest social problem in the news today? Who makes
issues newsworthy and important? Why do some issues receive more
attention than others? Social issues that are widely recognized in
the media's agenda often demand attention on the public agenda and
in turn, slide up the policy agenda, creating policy changes. James
W. Dearing and Everett M. Rogers's research on social issues that
hit the top of the media agenda--the war on drugs, drunk driving,
the Exxon Valdez, AIDS, and the Ethiopian famine--provides
important theoretical and practical insight into the agenda-setting
process and its role in effecting social change. This
reader-friendly volume introduces students to an important area of
communication research and offers them direction for further
inquiry. Researchers and professionals in political and mass
communication, media studies, research methods, and marketing will
appreciate this volume's insightful approach to agenda-setting and
policy. "Agenda-Setting is a very useful introduction to the topic
as well as a through review of the stream of research. . . . This
book introduces a number of ideas that are useful in public
relations strategic planning such as the concept of an issue life
cycle. A lag/lead analysis of issue development is discussed that
would also prove useful to campaign planners. The concept of
framing is introduced as a technique that brings meaning to an
issue." --Public Relations Review "Authors James W. Dearing and
Everett M. Rogers explain the importance of the agenda-setting
hypothesis in mass communication research and suggest how research
can be advanced in the future. . . . In the book's most impressive
character, the authors raise 12 research issues to advance
agenda-setting, including the need for more international,
comparative approaches. A very complete list of references and a
separate list of suggested readings are helpful to scholars. Highly
recommended for all serious collections in journalism, mass media,
mass communication, political science, and public policy research."
R. A. Logan in Choice
This volume presents state-of-the-art reporting on how to measure
many of the key variables in health communication. While the focus
is on quantitative measures, the editors argue that these measures
are centrally important to the study of health communication. The
chapters emphasize constructs, scales, and up-to-date reports and
evidence about key social science constructs and ways of measuring
them, whether your interest is in patient-provider dyadic
communication, uncertainty management, self-efficacy, disclosure,
social norms, social support, risk perception, health care team
performance, message design and effects, health and numerical
literacy, communication satisfaction, social influence and
persuasion, stigma, health campaigns, reactance, or other topics.
Students, researchers, and policymakers will find this book an
accessible resource for planning and reviewing research studies and
proposals.
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