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The rise of hard discounters like Aldi and Lidl has been
monumental. Explore the very real threat they pose to traditional
retailers and brand manufacturers and what you can learn from their
growth. Hard discounters are stores that sell a limited selection
of consumer-packaged goods and perishables - typically fewer than
2,000 Stock Keeping Units - for prices that are usually 50-60%
lower than national brands. The best-known hard discounters are
Aldi and Lidl, but global brands include Trader Joe's, EuroSpin,
Biedronka, Netto and Leader Price. Their rise has been monumental;
they have irrevocably changed the face of retail in Europe and
Australia and are making steady inroads into the US. Retail
Disruptors is the first book that explores this upheaval, providing
expert insight into the business models of the leading hard
discounters, and what mainstream retailers and brand manufacturers
can do to remain competitive in the face of disruption.
Meticulously researched by two of the leading authorities in retail
strategy, private labels, branding, and hard discounting, Retail
Disruptors is essential reading for all brand manufacturers and
retailers who want to retain the competitive edge.
Steenkamp introduces the global brand value chain and explains how
brand equity factors into shareholder value. The book equips
executives with techniques for developing strategy, organizing
execution, and measuring results so that your brand will prosper
globally. What sets strong global brands apart? First, they
generate more than half their revenue and most of their growth
outside their home market. Secondly, their brand equity is
responsible for a massive percentage of their firm's market value.
Third, they operate as single brands everywhere on the planet. We
find them in B2C and B2B industries, among large and small
companies, and among established companies and new businesses. The
stewards of these brands have a set of skills and knowledge that
sets them apart from the typical corporate marketer. So what's
their secret? In a world that is globalizing, but not yet
globalized, how do you build a powerful global brand that resonates
universally but also accommodates local nuances? How do you ensure
that it is dynamic and flexible enough to change at market speed?
World-class marketing expert Jan-Benedict Steenkamp has studied
global brands for over 25 years on six continents. He has distilled
their practices into eight tools that you can start using today.
With case studies from around the world, Steenkamp's book is
provocative and timely. Global Brand Strategy speaks to three types
of B2C and B2B managers: those who want to strengthen already
strong global brands, those who want to launch their brands
globally and get results, and those who need to revive their global
brand and stop the bleeding.
The rise of hard discounters like Aldi and Lidl has been
monumental. Explore the very real threat they pose to traditional
retailers and brand manufacturers and what you can learn from their
growth. Hard discounters are stores that sell a limited selection
of consumer-packaged goods and perishables - typically fewer than
2,000 Stock Keeping Units - for prices that are usually 50-60%
lower than national brands. The best-known hard discounters are
Aldi and Lidl, but global brands include Trader Joe's, EuroSpin,
Biedronka, Netto and Leader Price. Their rise has been monumental;
they have irrevocably changed the face of retail in Europe and
Australia and are making steady inroads into the US. Retail
Disruptors is the first book that explores this upheaval, providing
expert insight into the business models of the leading hard
discounters, and what mainstream retailers and brand manufacturers
can do to remain competitive in the face of disruption.
Meticulously researched by two of the leading authorities in retail
strategy, private labels, branding, and hard discounting, Retail
Disruptors is essential reading for all brand manufacturers and
retailers who want to retain the competitive edge.
What can today's corporate leaders learn from decisions of leaders
who changed the course of world history? Jan Benedict Steenkamp,
Knox Massey Distinguished Professor of Marketing, and one of the
world's leading thinkers on global strategy and branding, is
passionate about history, and his book offers important answers to
that question. The author draws powerful lessons that today's
leaders can apply in their own professional lives through his
well-researched and carefully curated case studies of world leaders
who changed history as a result of their actions while facing a
particular dilemma. While readers will recognize Roosevelt,
Washington, Mandela, Thatcher, Alexander the Great, and MLK,
leaders who may be less known (Themistocles, Clovis, Peter, Fisher,
de Gaulle, Nightingale, Campbell-Bannerman) provide equally
valuable insights into how individuals make decisions based upon
one of seven leadership styles and four personality classifications
(hedgehog, fox, eagle, or ostrich). The author provides key chapter
takeaways, leadership principles, and open-ended, reflective
questions for readers, who will feel encouraged, enriched, and
empowered as they see these great leaders struggle, face, and
overcome daunting challenges and realize they can utilize the same
tactics in their own lives. Dr. Steenkamp, the author of four
books, has taught, consulted, given executive seminars on all
continents. His work has been featured in Harvard Business Review,
The Wall Street Journal, Financial Times, The Economist, The New
York Times, Bloomberg Businessweek, and newspapers in Europe,
China, India, and South Korea. He has been interviewed on
television and radio in the U.S., Europe, South Africa, India and
China.
Steenkamp introduces the global brand value chain and explains how
brand equity factors into shareholder value. The book equips
executives with techniques for developing strategy, organizing
execution, and measuring results so that your brand will prosper
globally. What sets strong global brands apart? First, they
generate more than half their revenue and most of their growth
outside their home market. Secondly, their brand equity is
responsible for a massive percentage of their firm's market value.
Third, they operate as single brands everywhere on the planet. We
find them in B2C and B2B industries, among large and small
companies, and among established companies and new businesses. The
stewards of these brands have a set of skills and knowledge that
sets them apart from the typical corporate marketer. So what's
their secret? In a world that is globalizing, but not yet
globalized, how do you build a powerful global brand that resonates
universally but also accommodates local nuances? How do you ensure
that it is dynamic and flexible enough to change at market speed?
World-class marketing expert Jan-Benedict Steenkamp has studied
global brands for over 25 years on six continents. He has distilled
their practices into eight tools that you can start using today.
With case studies from around the world, Steenkamp's book is
provocative and timely. Global Brand Strategy speaks to three types
of B2C and B2B managers: those who want to strengthen already
strong global brands, those who want to launch their brands
globally and get results, and those who need to revive their global
brand and stop the bleeding.
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