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Books > Business & Economics > Business & management > Business strategy
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Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Paperback)
Loot Price: R948
Discovery Miles 9 480
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Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Paperback)
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The rise of hard discounters like Aldi and Lidl has been
monumental. Explore the very real threat they pose to traditional
retailers and brand manufacturers and what you can learn from their
growth. Hard discounters are stores that sell a limited selection
of consumer-packaged goods and perishables - typically fewer than
2,000 Stock Keeping Units - for prices that are usually 50-60%
lower than national brands. The best-known hard discounters are
Aldi and Lidl, but global brands include Trader Joe's, EuroSpin,
Biedronka, Netto and Leader Price. Their rise has been monumental;
they have irrevocably changed the face of retail in Europe and
Australia and are making steady inroads into the US. Retail
Disruptors is the first book that explores this upheaval, providing
expert insight into the business models of the leading hard
discounters, and what mainstream retailers and brand manufacturers
can do to remain competitive in the face of disruption.
Meticulously researched by two of the leading authorities in retail
strategy, private labels, branding, and hard discounting, Retail
Disruptors is essential reading for all brand manufacturers and
retailers who want to retain the competitive edge.
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