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This volume advances the data-based study of multimodal artefacts
and performances by showcasing methods and results from the latest
endeavors in empirical multimodal research, representing a vibrant
international and interdisciplinary research community. The
collated chapters identify and seek to inspire novel, mixed-method
approaches to investigate meaning-making mechanisms in current
communicative artifacts, designs, and contexts; while attending to
their immersive, aesthetic, and ideological dimensions. Each
contribution details innovative aspects of empirical multimodality
research, offering insights into challenges evolving from
quantitative approaches, particular corpus work, results from
eye-tracking and psychological experiments, and analyses of dynamic
interactive experiences. The approaches and results presented
foreground the inherent multidisciplinary nature and implications
of multimodality, renegotiating concepts across linguistics, media
studies, (social) semiotics, game studies, and design. With this,
the volume will inform both current and future developments in
theory, methods, and transdisciplinary contexts and become a
landmark reference for anyone interested in the empirical study of
multimodality.
Multimodality's popularity as a semiotic approach has not resulted
in a common voice yet. Its conceptual anchoring as well as its
empirical applications often remain localized and disparate, and
ideas of a theory of multimodality are heterogeneous and
uncoordinated. For the field to move ahead, it must achieve a more
mature status of reflection, mutual support, and interaction with
regard to both past and future directions. The red thread across
the disciplines reflected in this book is a common goal of
capturing the mechanisms of synergetic knowledge construction and
transmission using diverse forms of expressions, i.e.,
multimodality. The collection of chapters brought together in the
book reflects both a diversity of disciplines and common interests
and challenges, thereby establishing an excellent roadmap for the
future. The contributions revisit and redefine theoretical concepts
or empirical analyses, which are crucial to the study of
multimodality from various perspectives, with a view towards
evolving issues of multimodal analysis. With this, the book aims at
repositioning the field as a well-grounded scientific discipline
with significant implications for future communication research in
many fields of study.
This innovative collection builds on current multimodal research to
showcase image-centric practices in contemporary media, unpacking
the increasing extent to which the visual plays a principal role in
modern day communication. The volume begins by providing a concise
overview of the history and development of multimodal research with
respect to image-centricity, with successive chapters looking at
how image-centricity emerges over time, unfolds in relation to
language and other features in global design strategies. Bringing
together contributions from both established and emerging
researchers in multimodality and social semiotics, the book
presents case studies on a variety of image-centric genres and
domains, including magazines, advertising discourse, multimedia
storytelling, and social media platforms. The aims of the book are,
to interrogate the new multimodal genres, relations, forms of
analysis, and methods of production that emerge from a greater
reliance on visual components. Refining and broadening current
understandings of image-centricity in today's media sphere, this
collection will be of particular interest to scholars and students
in multimodality, social semiotics, applied linguistics, language
and media, and discourse analysis.
This innovative collection builds on current multimodal research to
showcase image-centric practices in contemporary media, unpacking
the increasing extent to which the visual plays a principal role in
modern day communication. The volume begins by providing a concise
overview of the history and development of multimodal research with
respect to image-centricity, with successive chapters looking at
how image-centricity emerges over time, unfolds in relation to
language and other features in global design strategies. Bringing
together contributions from both established and emerging
researchers in multimodality and social semiotics, the book
presents case studies on a variety of image-centric genres and
domains, including magazines, advertising discourse, multimedia
storytelling, and social media platforms. The aims of the book are,
to interrogate the new multimodal genres, relations, forms of
analysis, and methods of production that emerge from a greater
reliance on visual components. Refining and broadening current
understandings of image-centricity in today's media sphere, this
collection will be of particular interest to scholars and students
in multimodality, social semiotics, applied linguistics, language
and media, and discourse analysis.
This volume aims to represent the breadth and depth of current
linguistic research of predominantly young linguists and thus to
produce a snapshot of topical linguistic issues and trends.
Therefore, it presents papers from systemic linguistics next to
ones on text linguistics, sociolinguistics and the didactics of
language. The volume is based on talks given at the 14th
Norddeutsches Linguistisches Kolloquium 2013 in Halle an der Saale.
The book contains 14 contributions in English, and three in German.
This volume presents a range of academic approaches to genre
emergence which is representative of the currently ongoing
research, while retaining a common methodological core. The
articles presented here use methods from text linguistics,
conversation analysis, literary studies and media linguistics.
Different driving forces of genre emergence are identified, e.g.
function, communication form and culture. This book also aims to
cover the emergence of many different genres: It includes chapters
on newspaper and magazine genres, readers' comments, print
advertisements, TV news shows and sitcom series, Wutreden,
shitstorms, weblogs and erotic romance novels.
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