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Empirical Multimodality Research - Methods, Evaluations, Implications (Hardcover)
Loot Price: R3,309
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Empirical Multimodality Research - Methods, Evaluations, Implications (Hardcover)
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This volume advances the data-based study of multimodal artefacts
and performances by showcasing methods and results from the latest
endeavors in empirical multimodal research, representing a vibrant
international and interdisciplinary research community. The
collated chapters identify and seek to inspire novel, mixed-method
approaches to investigate meaning-making mechanisms in current
communicative artifacts, designs, and contexts; while attending to
their immersive, aesthetic, and ideological dimensions. Each
contribution details innovative aspects of empirical multimodality
research, offering insights into challenges evolving from
quantitative approaches, particular corpus work, results from
eye-tracking and psychological experiments, and analyses of dynamic
interactive experiences. The approaches and results presented
foreground the inherent multidisciplinary nature and implications
of multimodality, renegotiating concepts across linguistics, media
studies, (social) semiotics, game studies, and design. With this,
the volume will inform both current and future developments in
theory, methods, and transdisciplinary contexts and become a
landmark reference for anyone interested in the empirical study of
multimodality.
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