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Books > Language & Literature > Literature: history & criticism > Literary theory
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Multimodality - Disciplinary Thoughts and the Challenge of Diversity (Hardcover)
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Multimodality - Disciplinary Thoughts and the Challenge of Diversity (Hardcover)
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Multimodality's popularity as a semiotic approach has not resulted
in a common voice yet. Its conceptual anchoring as well as its
empirical applications often remain localized and disparate, and
ideas of a theory of multimodality are heterogeneous and
uncoordinated. For the field to move ahead, it must achieve a more
mature status of reflection, mutual support, and interaction with
regard to both past and future directions. The red thread across
the disciplines reflected in this book is a common goal of
capturing the mechanisms of synergetic knowledge construction and
transmission using diverse forms of expressions, i.e.,
multimodality. The collection of chapters brought together in the
book reflects both a diversity of disciplines and common interests
and challenges, thereby establishing an excellent roadmap for the
future. The contributions revisit and redefine theoretical concepts
or empirical analyses, which are crucial to the study of
multimodality from various perspectives, with a view towards
evolving issues of multimodal analysis. With this, the book aims at
repositioning the field as a well-grounded scientific discipline
with significant implications for future communication research in
many fields of study.
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