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For seven seasons, viewers worldwide watched as ad man Don Draper
moved from adultery to self-discovery, secretary Peggy Olson became
a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway
developed a feminist consciousness, executive Roger Sterling
tripped on LSD, and smarmy Pete Campbell became a surprisingly nice
guy. Mad Men defined a pivotal moment for television, earning an
enduring place in the medium's history. This edited collection
examines the enduringly popular television series as Mad Men still
captivates audiences and scholars in its nuanced depiction of a
complex decade. This is the first book to offer an analysis of Mad
Men in its entirety, exploring the cyclical and episodic structure
of the long form series and investigating issues of representation,
power and social change. The collection establishes the show's
legacy in televisual terms, and brings it up to date through an
examination of its cultural importance in the Trump era. Aimed at
scholars and interested general readers, the book illustrates the
ways in which Mad Men has become a cultural marker for reflecting
upon contemporary television and politics.
For seven seasons, viewers worldwide watched as ad man Don Draper
moved from adultery to self-discovery, secretary Peggy Olson became
a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway
developed a feminist consciousness, executive Roger Sterling
tripped on LSD, and smarmy Pete Campbell became a surprisingly nice
guy. Mad Men defined a pivotal moment for television, earning an
enduring place in the medium's history. This edited collection
examines the enduringly popular television series as Mad Men still
captivates audiences and scholars in its nuanced depiction of a
complex decade. This is the first book to offer an analysis of Mad
Men in its entirety, exploring the cyclical and episodic structure
of the long form series and investigating issues of representation,
power and social change. The collection establishes the show's
legacy in televisual terms, and brings it up to date through an
examination of its cultural importance in the Trump era. Aimed at
scholars and interested general readers, the book illustrates the
ways in which Mad Men has become a cultural marker for reflecting
upon contemporary television and politics.
This book was featured as one of thirty-four Epic Feminist Books in
Teen Vogue magazine. This book offers interpretive and contextual
tools to read the AMC television series Mad Men, providing a
much-needed historical explanation and exposition regarding the
status of women in an era that has been painted as pre- or
non-feminist. In chapters aimed at helping readers understand
women's lives in the 1960s, Mad Men is used as a springboard to
explore and discover alternative ways of seeing women. Offering
more than a discussion of the show itself, the book offers
historical insight for thinking about serious issues that "modern"
working women continue to face today: balancing their work and
personal lives, competing with other women, and controlling their
own bodies and reproductive choices. Rather than critiquing the
show for portraying women as victims, the book shows subtle (and
sometimes not-so-subtle) ways that feminism functioned in an era
when women were supposedly caught between the "waves" of the
women's movement but when, the authors argue, they functioned
nonetheless as empowered individuals. By doing so, it provides
historical context and analysis that complicates traditional
interpretations by (1) exploring historical constructions of
women's work; (2) unpacking feminist and non-feminist discourses
surrounding that work; (3) identifying modes of resistance; and (4)
revisiting forgotten work coded as feminine.
This book was featured as one of thirty-four Epic Feminist Books in
Teen Vogue magazine. This book offers interpretive and contextual
tools to read the AMC television series Mad Men, providing a
much-needed historical explanation and exposition regarding the
status of women in an era that has been painted as pre- or
non-feminist. In chapters aimed at helping readers understand
women's lives in the 1960s, Mad Men is used as a springboard to
explore and discover alternative ways of seeing women. Offering
more than a discussion of the show itself, the book offers
historical insight for thinking about serious issues that "modern"
working women continue to face today: balancing their work and
personal lives, competing with other women, and controlling their
own bodies and reproductive choices. Rather than critiquing the
show for portraying women as victims, the book shows subtle (and
sometimes not-so-subtle) ways that feminism functioned in an era
when women were supposedly caught between the "waves" of the
women's movement but when, the authors argue, they functioned
nonetheless as empowered individuals. By doing so, it provides
historical context and analysis that complicates traditional
interpretations by (1) exploring historical constructions of
women's work; (2) unpacking feminist and non-feminist discourses
surrounding that work; (3) identifying modes of resistance; and (4)
revisiting forgotten work coded as feminine.
This new book is an historical examination of how popular magazines
portrayed wage-earning women during the critical interwar years,
1918-1941. Although women had been entering the workplace for some
time, their contributions to World War I, the passage of women's
suffrage, postwar business expansion, and changing social mores put
the cultural conversation over women's employment into high gear.
Meanwhile, magazines were becoming more visual, more commercial,
more affordable-and more influential. Young women looked to
magazines for advice that they had previously gotten at home, while
ads shifted their focus from information about products to social
tableaux centred on idealised gender roles. Examining how magazines
covered employed women during this critical period, this book
identifies a number of emerging stereotypes and argues that women
were reinscribed into a domestic discourse. Moreover, those
stereotypes are echoed today in print media, television, film and
the Internet.
This new book is an historical examination of how popular magazines
portrayed wage-earning women during the critical interwar years,
1918-1941. Although women had been entering the workplace for some
time, their contributions to World War I, the passage of women's
suffrage, postwar business expansion, and changing social mores put
the cultural conversation over women's employment into high gear.
Meanwhile, magazines were becoming more visual, more commercial,
more affordable-and more influential. Young women looked to
magazines for advice that they had previously gotten at home, while
ads shifted their focus from information about products to social
tableaux centred on idealised gender roles. Examining how magazines
covered employed women during this critical period, this book
identifies a number of emerging stereotypes and argues that women
were reinscribed into a domestic discourse. Moreover, those
stereotypes are echoed today in print media, television, film and
the Internet.
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