The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business's strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Sustaining Black Music and Culture during COVID-19: #Verzuz and Club Quarantine argues that Instagram is a premier digital leisure space to celebrate and promote Black American culture and identity, particularly evidenced during the early days of the COVID-19 pandemic as the United States grappled with mandated shelter-in-place orders. Club Quarantine (CQ) and Verzuz emerged as highly successful Black music-listening events streamed on Instagram Live, collectively ushering Black (techno)culture through a once-in-a-generation pandemic and beyond. Contributors to this collection explore the communicative and cultural significance of these events as respite from social isolation and as a rearticulated space for Black cultural engagement in the midst of the COVID-19 pandemic and increased racial tensions in the United States.