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Books > Business & Economics > Business & management > Sales & marketing
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Maximizing Commerce and Marketing Strategies through Micro-Blogging (Hardcover)
Loot Price: R6,207
Discovery Miles 62 070
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Maximizing Commerce and Marketing Strategies through Micro-Blogging (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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The Internet is quickly becoming a commonly used tool for
business-customer interaction. Social media platforms that were
once typically reserved for personal use are now becoming a vital
part of a business's strategy. Maximizing Commerce and Marketing
Strategies through Micro-Blogging examines the various methods and
benefits of using micro-blogs within a business context, bringing
together the best tools and tactics necessary to properly
incorporate this approach. Highlighting current empirical research
and insights from various disciplines, this book is an essential
reference source for academics, graduate students, social media
strategists, and business professionals interested in the positive
use of social media in business environments.
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