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In an increasingly connected world, Strategic Relationship
Management is a vital capability for successful organizations. The
book Managing Authentic Relationships; Facing New Challenges in a
Changing Context focuses on building and managing a strong network
and reciprocal relationships for the entire organization by
implementing a professional relationship management approach at
strategic, tactical and operational level. Professional
relationship management makes valuable and measurable contributions
to the strategic goals of an organization by: Expanding the
organization's strategy to a Relationship Management Strategy;
Efficiently managing relationships and correctly mapping
stakeholders; Embedding clear responsibility for relationship
management throughout the organization; Measuring results and
calculating the Return-on-Relationship; Developing strong
networking skills and networkers who are able to act as eyes and
ears for the organization; Organizing effective networking
activities with measurable results. This book also offers a
holistic view. Managing authentic relationships requires a shared
understanding of what relationships are. It is impossible to
develop successful relationship management without authentic
relationships based on trust and reciprocity.
Protocol to Manage Relationships Today explains the contemporary
value of protocol, not only for monarchies or diplomatic
institutes, but for any non-profit or for-profit organisation. This
book presents modern protocol as a tool to build strong, authentic
networks of reciprocal relationships. When used effectively
protocol can: - Increase the effect of the networking activities of
an organisation. Protocol gives a professional structure to
relationship management, to achieve access to the 'right' networks
and a reciprocal relationship with the most valued stakeholders. -
Deepen relationships. In our world there is so much focus on
pragmatism in building relationships - protocol focuses on the
common ground to gain value. - Be used as a valuable tool in a post
COVID-19 era, where the need for space and time to build real and
authentic relationships is well understood. The book defines how
tested values perfectly fit in today's society, where modern
organisations want to build effective relationships and
communities. This book is focused on developing an increasingly
vital expertise for professionals who deal with complex
relationship management issues on a strategic and tactical
operational level. They come from different fields, such as
government institutions, non-profit organisations and commercial
environments. This book also gives protocol officers a contemporary
approach towards the application of protocol. It is not designed as
a complete guide to all the rules of protocol, but it describes how
to translate the context into a tailor-made protocol for each
meeting or event. The book explains protocol as a flexible method
to handle unique situations. Protocol is presented on four levels:
the 'why' of protocol; the strategic and tactical level; the
practical implementation; and the execution of protocol. Protocol
to Manage Relationships Today is written by Europe's foremost
protocol experts with collective years of experience with the
management of networking meetings and events at the highest level.
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