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Integrated Marketing Communication (IMC) is a holistic approach to
the areas of advertising, public relations, branding, promotions,
event and experiential marketing, and related fields of strategic
communication. Integrated Marketing Communication: Creating Spaces
for Engagement explores how IMC can open up spaces for engagement
in our classrooms and our communities. The breadth of the
contributors is in the spirit of IMC, examining public and private
sector organizations that offer products and services while relying
on various methodologies and theoretical approaches, with
particular emphasis on rhetoric, philosophy of communication,
qualitative research, and historical perspectives in IMC. Moreover,
each chapter considers IMC from a different communicative
perspective, including strategic communication, philosophy of
communication, rhetorical theory, health communication, crisis and
risk communication, communication theory, and mass communication.
Michelle Obama: First Lady, American Rhetor is an edited anthology
that explores the persona and speech-making of the country's first
African American first lady. The result of these thought-provoking
essays is an interdisciplinary text that explores the First Lady
from a rhetorical and cultural point of view. Authors analyze her
Democratic National Convention speeches, her brand as First Lady,
her communication from her latest trip to Africa, her agenda
rhetoric in Let's Move! and Reach Higher, and her coming out as a
Black feminist intellectual when she spoke at Maya Angelou's
memorial service. Readers will recognize Michelle Obama as a rhetor
of our times-a woman who influences America at the intersections of
gender, race, and class and who is representative of what women are
today.
Integrated Marketing Communication (IMC) is a holistic approach to
the areas of advertising, public relations, branding, promotions,
event and experiential marketing, and related fields of strategic
communication. Integrated Marketing Communication: Creating Spaces
for Engagement explores how IMC can open up spaces for engagement
in our classrooms and our communities. The breadth of the
contributors is in the spirit of IMC, examining public and private
sector organizations that offer products and services while relying
on various methodologies and theoretical approaches, with
particular emphasis on rhetoric, philosophy of communication,
qualitative research, and historical perspectives in IMC. Moreover,
each chapter considers IMC from a different communicative
perspective, including strategic communication, philosophy of
communication, rhetorical theory, health communication, crisis and
risk communication, communication theory, and mass communication.
Michelle Obama: First Lady, American Rhetor is an edited anthology
that explores the persona and speech-making of the country's first
African American first lady. The result of these thought-provoking
essays is an interdisciplinary text that explores the First Lady
from a rhetorical and cultural point of view. Authors analyze her
Democratic National Convention speeches, her brand as First Lady,
her communication from her latest trip to Africa, her agenda
rhetoric in Let's Move! and Reach Higher, and her coming out as a
Black feminist intellectual when she spoke at Maya Angelou's
memorial service. Readers will recognize Michelle Obama as a rhetor
of our times-a woman who influences America at the intersections of
gender, race, and class and who is representative of what women are
today.
Social Media and Integrated Marketing Communication: A Rhetorical
Approach explores social media in the areas of corporate identity,
brand narratives, and crisis response from a rhetorical
perspective. Key ideas in this text are social media as epideictic
rhetoric-the rhetorical setting that deals with the present and
matters of virtue and education-and how rhetorical decorum, a
component of Cicero's third Canon of Style, can guide organizations
and their audiences toward more ethical and effective integrated
marketing communication (IMC). This strategy emphasizes changing
behavior, not just attitudes. Because social media leaves traces of
communication that may be with us for the foreseeable future,
Social Media and Integrated Marketing Communication frames the
conversation about social media and IMC to move away from a
risk/reward or a return on investment orientation and toward a
focus on social media as communicative action that is attentive to
this historical moment, to organizations and their audiences, and
to communication ethics. Through this, Persuit asks how
organizations can engage in decorum in their online IMC efforts
while at the same time considering how their audiences can engage
in decorum as well. Neither romanticizing nor demonizing the areas
of social media and IMC, instead, this text offers a pragmatic
understanding of these areas that finds a place in the theory of
the communication discipline.
Social Media and Integrated Marketing Communication: A Rhetorical
Approach explores social media in the areas of corporate identity,
brand narratives, and crisis response from a rhetorical
perspective. Key ideas in this text are social media as epideictic
rhetoric-the rhetorical setting that deals with the present and
matters of virtue and education-and how rhetorical decorum, a
component of Cicero's third Canon of Style, can guide organizations
and their audiences toward more ethical and effective integrated
marketing communication (IMC). This strategy emphasizes changing
behavior, not just attitudes. Because social media leaves traces of
communication that may be with us for the foreseeable future,
Social Media and Integrated Marketing Communication frames the
conversation about social media and IMC to move away from a
risk/reward or a return on investment orientation and toward a
focus on social media as communicative action that is attentive to
this historical moment, to organizations and their audiences, and
to communication ethics. Through this, Persuit asks how
organizations can engage in decorum in their online IMC efforts
while at the same time considering how their audiences can engage
in decorum as well. Neither romanticizing nor demonizing the areas
of social media and IMC, instead, this text offers a pragmatic
understanding of these areas that finds a place in the theory of
the communication discipline.
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