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A History of Advertising - The First 300,000 Years (Hardcover): Jef I. Richards A History of Advertising - The First 300,000 Years (Hardcover)
Jef I. Richards
R3,543 Discovery Miles 35 430
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This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

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