|
Showing 1 - 4 of
4 matches in All Departments
This unique introductory resource provides a broad foundation of
knowledge on the gay and lesbian market segment. Topics and themes
are illustrated by interviewing the top professionals in gay travel
and gay media who share their experience, tips for success and
future predictions. Packed with best case examples and practices of
existing gay tourism initiatives and campaigns, this engaging text
provides analysis and context that addresses some of the burning
questions in this area, including the potential negative consumer
and stakeholder reaction, and strategies to educate the local
hospitality community.
This unique introductory resource provides a broad foundation of
knowledge on the gay and lesbian market segment. Topics and themes
are illustrated by interviewing the top professionals in gay travel
and gay media who share their experience, tips for success and
future predictions. Packed with best case examples and practices of
existing gay tourism initiatives and campaigns, this engaging text
provides analysis and context that addresses some of the burning
questions in this area, including the potential negative consumer
and stakeholder reaction, and strategies to educate the local
hospitality community.
To research this book, the authors traveled to six continents,
interviewed nearly a hundred industry experts, and analyzed
multiple emerging trends among LGBT travelers. The Handbook of LGBT
Tourism and Hospitality is an easy-to-read, practical, and relevant
guidebook with a simple goal: to help marketing professionals,
business owners, and allied professionals compete in the
increasingly competitive global LGBT travel and hospitality
industry.
To research this book, the authors traveled to six continents,
interviewed nearly a hundred industry experts, and analyzed
multiple emerging trends among LGBT travelers. The Handbook of LGBT
Tourism and Hospitality is an easy-to-read, practical, and relevant
guidebook with a simple goal: to help marketing professionals,
business owners, and allied professionals compete in the
increasingly competitive global LGBT travel and hospitality
industry.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|