This unique introductory resource provides a broad foundation of
knowledge on the gay and lesbian market segment. Topics and themes
are illustrated by interviewing the top professionals in gay travel
and gay media who share their experience, tips for success and
future predictions. Packed with best case examples and practices of
existing gay tourism initiatives and campaigns, this engaging text
provides analysis and context that addresses some of the burning
questions in this area, including the potential negative consumer
and stakeholder reaction, and strategies to educate the local
hospitality community.
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