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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

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Gay and Lesbian Tourism - The Essential Guide for Marketing (Hardcover) Loot Price: R5,398
Discovery Miles 53 980
Gay and Lesbian Tourism - The Essential Guide for Marketing (Hardcover): Jeff Guaracino

Gay and Lesbian Tourism - The Essential Guide for Marketing (Hardcover)

Jeff Guaracino

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Loot Price R5,398 Discovery Miles 53 980 | Repayment Terms: R506 pm x 12*

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This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2017
First published: 2007
Authors: Jeff Guaracino
Dimensions: 245 x 170mm (L x W)
Format: Hardcover
ISBN-13: 978-1-138-47359-1
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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LSN: 1-138-47359-6
Barcode: 9781138473591

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