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Facebook knew it had a problem. The company had been humiliated by headlines, painted as complicit in the manipulation of democratic voting and an assault on the global social fabric. Their stated mission was to connect people, but they couldn't afford to destroy society in the process. And so they hired a small team to make sure they didn't repeat the same mistakes. From the Wall Street Journal reporter whose explosive stories have rocked Facebook and its leadership, this is the story of the Civic Integrity Team: a select band of engineers, coders, economists, and experts hired to peer inside the company's secretive algorithms for the first time and find out what exactly was going wrong. They were successful. Too successful. The Integrity unit discovered proof that Facebook distorted and amplified the basest of human impulses. The company was not merely providing a platform for bad actors but amplifying their power for profit. Enduring personal trauma and professional resistance in their often lonely and dark investigations, the Integrity team nevertheless isolated many of Facebook's worst problems, complete with tentative and hopeful steps to solve them - only to discover that they were set up to fail, and would have to take matters into their own hands.
Facebook had a problem. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world, extolling its products for connecting people. But as a succession of scandals rocked Facebook from 2016, some began to question whether the company could control, or even understood, its own platforms. As Facebook employees searched for answers, what they uncovered was worse than they could've imagined. The problems ran far deeper than politics. Facebook was peddling and amplifying anger, looking the other way at human trafficking, enabling drug cartels and authoritarians and allowing VIP users to break the platform's supposedly inviolable rules. It turned out to be eminently possible to isolate many of Facebook's worst problems, but whenever employees offered solutions their work was consistently delayed, watered down or stifled by a company that valued user engagement above all else. The only option left was to blow the whistle. In Broken Code, award-winning Wall Street Journal reporter Jeff Horwitz tells the riveting inside story of these employees and their explosive discoveries, uncovering the shocking cost of Facebook's blind ambition in the process.
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