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Managerial Economics and Business Strategy has been revised to
include updated examples and problems, but it retains all of the
basic content that made previous editions a success. By teaching
managers the practical utility of basic economic tools such as
present value analysis, supply and demand, regression, indifference
curves, isoquants, production, costs, and the basic models of
perfect competition, monopoly, and monopolistic competition. This
10th edition retails the emphasis on real-world examples and modern
topics along with unique coverage found nowhere else: oligopoly,
penetration pricing, multistage and repeated games, foreclosure,
contracting, vertical and horizontal integration, networks,
bargaining, predatory pricing, principal agent problems, raising
rival's costs, adverse selection, auctions, screening and
signaling, search, limit pricing, and a host of other pricing
strategies for firms enjoying market power. This balanced coverage
of traditional and modern microeconomic tools makes it appropriate
for a wide variety of managerial economics classrooms.
Designed for courses that provide a conceptual and broad-based
introduction to econometrics and business analytics, Predictive
Analytics for Business Strategy, 1st edition provides future
managers with a basic understanding of what data can do in forming
business strategy without getting into a taxonomy of models and
their statistical properties. Through engaging questions,
explanations, and applications, students develop a deeper
understanding of the fundamental reasoning behind how and why
analysis can generate actionable knowledge and learn to think
critically about whether a given analysis has merit or not.
"These recipes are so compelling they make me want to run back into
my kitchen-and I was just there a minute ago! This is the way it
should be: beautiful, accessible food that is gloriously healthful,
with complete sensuous appeal and no compromise."--Mollie Katzen,
author of "The Moosewood Cookbook and host of "Mollie Katzen's
Cooking Show"This amazing book weaves together state-of-the-art
nutrition information with recipes you can't wait to prepare. It
erases any lingering doubt that food good for the body can also be
exquisite."--Kelly D. Brownell, Ph.D., Director, Yale Center for
Eating and Weight Disorders, Yale University"Delicious! "The New
American Plate Cookbook should do much to recreate the look and
taste of America's dinner plates, adding to them all those
wonderful vegetables that most Americans still ignore, along with
other rarities such as fresh lemon juice and fresh herbs.
Bravo!"--Deborah Madison, author of "Vegetarian Cooking for
Everyone"At last, a cookbook with a sensible, scientifically sound
approach to diet."--Martha Rose Shulman, author of "Mediterranean
Light and "Ready When You Are
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