Rainmakers are the people who bring money into their organisations and this book is packed with hints and tips to pursue prospective customers and keep them.

From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more. Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.

How companies turn value-added into real profits
The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.
Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer
With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added."
Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.

Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.

The Great Boss Simple Success Formula
Companies Do What the Boss Does
Groom 'Em, or Broom 'Em
Hire Slow, Fire Fast
Don't Be Tired
The Rule of the Ds
Delegate Down, Down, Down
Don't Hire a Dog and Bark Yourself
Don't Shoot from the Lip
Never Be Little, Never Belittle
Listen to Phonies, Fools, and Frauds
Don't Check Expense Accounts
"Quit" Is for Scrabble
It's Okay to Be Quirky

Did you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career-and your life.

In times like these, being a great boss can be harder than ever. If you want surprising and useful advice on how to handle the tough stuff -- from having to fire a long-time employee to being a new boss with a demoralized team -- the stories, observations, and advice contained in this gem of a book will set your feet in the right direction. And if you just want advice on living up to the legend who preceded you in the job, or even ways to emulate someone who was a great boss to you, Jeffrey Fox has gathered anecdotes from some of the mightiest and most respected bosses in America. The bestselling author who brought you How to Become CEO and How to Become a Rainmaker knows the territory about which he speaks.

Fox is the master of the counterintuitive angle. For every boss who has implied "I know what's best, that's why I'm the boss," Fox counsels, "Listen to Phonies, Fools, and Frauds" and "Don't Check Expense Accounts." His stories from bosses who have cared equally for employees' lives and the bottom line will inspire you to see that profit counts, but so do camaraderie, motivation, and a great place to work.

In a time of considerable corporate downsizing, it's more important than ever for bosses to surround themselves with motivated employees. Jeffrey Fox's newest volume will have a place on the shelves of top brass everywhere who want to remain leaders of their pack.

In recent years, the CEO's position within the typical high-profile company has been receiving more media attention than ever before. The job and paycheck of a CEO can quickly turn a relatively unknown top-level manager into a powerful international business leader with celebrity status. But how do those people get so lucky? What's their secret? Employees and recent graduates everyone are asking, How can I get ahead? How can I become a CEO? This book has the answers.
In HOW TO BECOME CEO, consultant Jeffery Fox has written an insightful handbook of traits to develop for all generations of CEO aspirants--or for anyone who wants to get ahead in today's business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five "rules" focuses on a specific action that should be taken, a trait that needs to be developed, or a prohibition to follow. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top.
But don't think for a moment that this is a cynical book. Rather, it is one of hard-headed idealism that will empower you to develop the qualities that are required of leaders: vision, persistence, integrity and respect for superiors, subordinates, peers, and self.
Anyone looking to climb the corporate ladder will be grateful for Fox's direct, pithy advice-the essentials to follow if you want to reach the top.

You may know how to eat dinner???but do you know how to devour wisdom at the same time? Jeffrey J. Fox does, and in the same counterintuitive and upbeat style as his previous books, Business Lessons Learned at the Family Dinner Table will incorporate stories about lessons learned at the dinner table from members of the founders' families of some of the biggest, most notable companies, such as Busch, Wrigley, Ford, and Gallo, and celebrities such as Donald Trump, Rudy Giuliani, George Steinbrenner, Michael Mondavi, Mark Andretti, and Drew Barrymore, or other contributors of a similar caliber. His winning lessons include: You Can???t Unsour the Milk You???re Not at School to Eat Your Lunch Speak Sweetly: You May Have to Eat Your Words Treat Customers as Important Guests to Your Home Little Jobs Lead to Big Jobs Always Compliment the Chef???Especially at Home Practical, easy to read, and inspiring, these proven lessons will show how to turn breaking bread into making bank.

The bestselling author of How to Become CEO returns with a pithy, smart, and useful collection of wisdom learned by business leaders at their own family dinners.
Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the book for you. In How to Get to the Top, bestselling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks; Tom Chappell, founder of Tom's of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top--and stay there--this compelling book contains hard-hitting advice on independence and self-reliance, management dynamics, and problem solving, including:
You can't unsour the milk. Speak sweetly: You may have to eat your words. Tip as if you were the tippee. Act like you own the place. You have to know the rules to break them. Never be late. Always compliment the chef . . . especially at home. Teach your girls to whistle. Spend the company's money as you would your own. Don't teach the quarterback to catch.

In How to Become CEO, consultant Jeffrey Fox has written an insightful book of traits to develop for aspiring CEOs, or for anyone who wants to get ahead in business.

Open this book to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five 'rules' focuses on a specific action that should be taken, a trait that needs to be developed, or things to avoid. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top.

This is a book of hard-headed idealism that will empower you to develop the qualities that are required of leaders: vision, persistence, integrity, and respect for superiors, subordinates, peers, and self. Anyone looking to climb the corporate ladder will be grateful for Fox's direct, pithy advice - the essentials to follow if you want to reach the top.

In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.