First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

This book examines fashion from the role of the supermodel in the beauty business to the significance of cosmetics, perfumes and male fashions. Clearly written and accessible it argues that it is wrong to see fashion as the expression of haute couture. Instead what is judged to be fahionable emerges from a number of different sources in society. It will be required reading for students of culture and society.

eBook available with sample pages: 0203409426

Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact on the lives of all of us who make, sell, wear or even just watch fashion.Fashion: the key concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis. Readers will discover how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.Illustrated with a wealth of photographs, the text is further enlivened with over 30 detailed and rich case studies - ranging across topics as diverse as the meaning of black in fashion, the rise of celebrity branding, the cult of thinness, the politics of veiling, the eroticism of shoes and the power of cosmetics. Features: Boxed chapter overviews open each chapter Bullet points summarizing key ideas conclude each chapter Chapter discussions are illustrated with integrated case material Each chapter is supported by extended Case Studies Key words are highlighted in chapters and defined in an extensive Glossary Further Reading guides the reader to other literature A timeline of Fashion Milestones provides a chronology of major events in the history of fashion

There is nothing uniform about wearing a uniform. This one article of clothing has arguably had a greater impact on the world than any other. From fascists to fashionistas, Uniforms Exposed looks at this most extraordinary of ordinary garments and its cultural meaning in our everyday lives. Tracing the troubling connections amongst religious orders, the military, schools and fetish clubs, Craik shows how uniforms alternately control bodies and enable subversion. What does it mean to wear one? Why do certain professions require them? Do they really tell wearers how to act and others how to respond? Answering these intriguing questions and many more, Craik shows how the uniform inspires fear and love, conformity and subversion, and why it has continued to fascinate across cultures and throughout history.

Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and 'the West versus the Rest'. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word 'fashion' in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present. Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.

Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and 'the West versus the Rest'. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word 'fashion' in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present. Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.

The clothes we wear tell stories about us and are often imbued with cultural meanings specific to our ethnic heritage. This concise A-to-Z encyclopedia explores 150 different and distinct items of ethnic dress, their history, and their cultural significance within the United States. The clothing artifacts documented here have been or are now regularly worn by Americans as everyday clothing, fashion, ethnic or religious identifiers, or style statements. They embody the cultural history of the United States and its peoples, from Native Americans, white Anglo colonists, and forcibly relocated black slaves to the influx of immigrants from around the world. Entries consider how dress items may serve as symbolic linkages to home country and family or worn as visible forms of opposition to dominant cultural norms. Taken together, they offer insight into the ethnic-based core ideologies, myths, and cultural codes that have played a role in the formation and continued story of the United States."

There is nothing uniform about wearing a uniform. This one article of clothing has arguably had a greater impact on the world than any other. From fascists to fashionistas, Uniforms Exposed looks at this most extraordinary of ordinary garments and its cultural meaning in our everyday lives. Tracing the troubling connections amongst religious orders, the military, schools and fetish clubs, Craik shows how uniforms alternately control bodies and enable subversion. What does it mean to wear one? Why do certain professions require them? Do they really tell wearers how to act and others how to respond? Answering these intriguing questions and many more, Craik shows how the uniform inspires fear and love, conformity and subversion, and why it has continued to fascinate across cultures and throughout history.

Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact on the lives of all of us who make, sell, wear or even just watch fashion.Fashion: the key concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis. Readers will discover how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.Illustrated with a wealth of photographs, the text is further enlivened with over 30 detailed and rich case studies - ranging across topics as diverse as the meaning of black in fashion, the rise of celebrity branding, the cult of thinness, the politics of veiling, the eroticism of shoes and the power of cosmetics. Features: Boxed chapter overviews open each chapter Bullet points summarizing key ideas conclude each chapter Chapter discussions are illustrated with integrated case material Each chapter is supported by extended Case Studies Key words are highlighted in chapters and defined in an extensive Glossary Further Reading guides the reader to other literature A timeline of Fashion Milestones provides a chronology of major events in the history of fashion