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In Search of Belonging explores the ways Latina/o audiences in
general, and women in particular, make sense of and engage both
mainstream and Spanish-language media. Jillian M. Baez's
eye-opening ethnographic analysis draws on the experiences of a
diverse group of Latinas in Chicago. In-depth interviews reveal
Latinas viewing media images through a lens of citizenship. These
women search for nothing less than recognition-and
belonging-through representations of Latinas in films, advertising,
telenovelas, and TV shows like Ugly Betty and Modern Family. Baez's
personal interactions and research merge to create a fascinating
portrait, one that privileges the perspectives of the women
themselves as they consume media in complex, unpredictable
ways.Innovative and informed by a wealth of new evidence, In Search
of Belonging answers important questions about the ways Latinas
perform citizenship in today's America.
Women and advertising are both globally ubiquitous. Yet advertising
remains one of the most unabashedly misogynist, heterosexist, and
racist industries. This edited volume of original unpublished
chapters is the first ever to offer explicitly feminist views on
advertising. Feminists, Feminisms, and Advertising provides
feminist analyses of the historical relationships between the
advertising industry and the women's movement in the United States.
Contributors consider the ways that advertisers encode race,
ethnicity, gender, and heteronormativity into advertising practices
and messages exported around the world. They further explore the
ways that intersectional audiences such as women of color, Latinas,
and lesbian and gay audiences decode, reinterpret, resist, and
subvert advertising. With this book, the editors and contributors
address the present lack of feminist scholarship, research,
knowledge, or curriculum in advertising, and begin a more honest
dialogue about diversity and intersectional gender in the
advertising academy as well as the advertising industry.
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