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Hundreds of Westclox (R) electric clocks introduced between 1931
and 1970 are displayed in over 720 images. This impressive book
also covers Westclox store displays, after-market automobile
clocks, and weather instruments. Many of the over 200 store
displays pictured feature impressive Art Nouveau, Art Deco, and
Mid-Century Modern designs. Although Westclox did not introduce its
first electric clock--the "Big Ben Electric"--until 1931, it
nonetheless proved to be an innovator in electric time keeping.
This book contains extensive information on those innovations and
the men behind them. It also provides documented evidence of the
designers of dozens of models. In addition to Henry Dreyfuss,
readers are introduced to lesser known designers such as Max
Schlenker and Ellworth Danz. An extensive history of the company is
presented, drawn largely from the pages of Tick Talk, Westclox's
employee magazine. Westclox's expansion into overseas markets,
acquisition of other companies such as the Sterling Clock Company,
and merger with Seth Thomas to form General Time are all discussed.
Marketing efforts ranging from Westclox's earliest Saturday Evening
Post ad in 1910 to its sponsorship of the Today Show in the 1960s
are also included. Endnotes, a bibliography, indices, and values in
the captions round out this impressive presentation for collectors,
designers, and historians.
Over 790 images display hundreds of Westclox*r "wind-up" clocks and
watches produced between 1885 and 1970. An extensive history of the
company and its employees is told through photographs, poems,
letters, and anecdotes drawn from the Westclox magazine-Tick Talk.
Westclox' pioneering marketing efforts are discussed, including its
move into radio advertising with the Big Ben "Dream Dramas." The
informative text also includes data on major innovations in spring
clocks and watches, identifying both patents and inventors.
Included are George Kern's original patents for "Big Ben." Westclox
spring clocks and watches spanned many design eras, including
Victorian, Art Nouveau, Art Deco, and Mid-Century Modern. In
addition to Henry Dreyfuss' well-known redesigns of Big Ben during
the 1930s and 1940s, the designers of dozens of other clocks are
identified. Among the designers discussed are Joseph Steinmeier,
Max Schlenker, Ellworth Danz, and Roman Szalek. Endnotes, a
bibliography, and indices are included, along with current market
values in the captions. Clock collectors, designers, and historians
will find this book fascinating. Endnotes, a bibliography, and
index are included, along with current market values in the
captions. Clock collectors, designers, and historians will find
this book fascinating.
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