The authors of this text believe that "areas" as assemblages of social processes requiring distinct, culture-bound explanations cannot be replaced with global theories, but that the meaning of "the area" can be different depending on the question one studies. The study of China and Chinese, in particular, is a good arena to challenge the disciplinary and geographic boundaries of conventional area studies for several reasons. First, because of the wealth of simultaneous processes of rapid political, social, and discursive change in contemporary Chinese society; second, because of the problematic relationship between state, territory, nation, and ethnicity in China; third, because China studies, perhaps more than any other area studies at the moment, is a highly competitive political and academic industry whose internal working must be critically examined. In addition, the subject of China has become one of the primary loci of contesting the meanings of globalization and the universality versus relativity of "values" and modernity.

The "war on terror" has generated a scramble for expertise on Islamic or Asian "culture" and revived support for area studies, but it has done so at the cost of reviving the kinds of dangerous generalizations that area studies have rightly been accused of. In the case of China, this book shows the diverse array of critical but solidly grounded research approaches that can be used in studying a society. Its approach neither trivializes nor dismisses the elusive effects of culture, and it pays attention to both the state and the multiplicity of voices that challenge it.

Today's world is shaped by an obsession with cultural difference that penetrates everyday life and matters of state in unprecedented ways. Culture and cultural difference are commonly used to explain everything that's in the news - from wars to economic development and consumer behavior. This fuels the belief that our world is shaped by clashing cultures, a view that is counterproductive when it assumes falsely that culture is a timeless container that traps nations and ethnic groups.

"Seeing Culture Everywhere" challenges the misguided and dangerous global obsession with cultural difference and directly critiques the popular notion that world affairs are determined by essential civilizations with immutable and conflicting cultures. The book offers an alternative view of a world in which cultural mixing, not isolation, is the norm, but where several historical trends have come together at the beginning of the twenty-first century to produce the current wave of "culture think." Brimming with concrete examples that move from genocide in Rwanda to schools in Berlin, from the Chrysler boardroom to the war in Iraq, it contemplates how ethnic identity can be mobilized in the service of all kinds of goals - violent or nonviolent, laudable or despicable - and the unintended effects such mobilization invariably produces. The authors suggest ways to remain sensitive to the cultural impacts of policies and decisions without falling into the traps of determinism, essentialism, and misrepresentation.

"Seeing Culture Everywhere" will be useful in the fields of anthropology, law, intercultural communication, and international relations, as well as for general readers interested in ethnicity and travel.

Joana Breidenbach, an independent anthropologist, journalist, and social entrepreneur who lives in Berlin, is author of "Tanz der Kulturen" (The dance of cultures) and coeditor (with Nyiri) of "China Inside Out." Pal Nyiri is professor of history from an anthropological perspective at the Free University (VU) of Amsterdam. He is the author of "Scenic Spots: Chinese Tourism, the State, and Cultural Authority" and "Chinese in Eastern Europe and Russia."

"One rarely finds scholars who have an overview of the use of culture concepts in all fields. "Seeing Culture Everywhere" deals with academic and non-academic materials in a balance and to a degree that is a rare achievement." -- Ulf Hannerz, Stockholm University

"This delightful book needed to be written, and Breidenbach and Ny ri have done the job admirably. Seeing Culture Everywhere is so much more readable and comprehensive than anything I've seen in the field." -- Thomas Hylland Eriksen, University of Oslo

Today's world is shaped by an obsession with cultural difference that penetrates everyday life and matters of state in unprecedented ways. Culture and cultural difference are commonly used to explain everything that's in the news - from wars to economic development and consumer behavior. This fuels the belief that our world is shaped by clashing cultures, a view that is counterproductive when it assumes falsely that culture is a timeless container that traps nations and ethnic groups. Seeing Culture Everywhere challenges the misguided and dangerous global obsession with cultural difference and directly critiques the popular notion that world affairs are determined by essential civilizations with immutable and conflicting cultures. The book offers an alternative view of a world in which cultural mixing, not isolation, is the norm, but where several historical trends have come together at the beginning of the twenty-first century to produce the current wave of "culture think." Brimming with concrete examples that move from genocide in Rwanda to schools in Berlin, from the Chrysler boardroom to the war in Iraq, it contemplates how ethnic identity can be mobilized in the service of all kinds of goals - violent or nonviolent, laudable or despicable - and the unintended effects such mobilization invariably produces. The authors suggest ways to remain sensitive to the cultural impacts of policies and decisions without falling into the traps of determinism, essentialism, and misrepresentation. Seeing Culture Everywhere will be useful in the fields of anthropology, law, intercultural communication, and international relations, as well as for general readers interested in ethnicity and travel.