Businesses today need to balance the pursuit of profit with the needs of growing numbers of people on a planet under pressure. While sustainability programs, government action, and nonprofits are all parts of the solution, a growing contingent of forward-looking leaders recognizes the real challenge: a fundamental shift in the nature of commerce. CEOs and other leaders must focus the practice of business on social, environmental, and economic benefit--not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.

"The Breakthrough Challenge "is an inspiring call-to-action and guide for this transformation, based on the work of the B Team, a major initiative uniting leaders in sustainability. As founding members of the B Team, John Elkington and Jochen Zeitz map out their agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentive performance, who does what in the C-suite, and even what inspires us. "The Breakthrough Challenge" draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of "The Huffington Post; "Peter Brabeck-Letmathe, chairman of the Nestle Group; Linda Fisher, pioneering Chief Sustainability Officer at DuPont; among many others.Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. "The Breakthrough Challenge" shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet--for the lasting success of their business.

An exploration of spirituality, values, and sustainability in business

When Jochen Zeitz and Anselm Grun first met onstage as "the manager and the monk," Zeitz was CEO and Chairman of Puma, and Father Grun was a monk serving as cellarer, the business manager of his Benedictine abbey. They came together to discuss their shared goal: what it means to lead and manage responsibly and sustainably in today's shifting world.

Available for the first time in English, "The Manager and the Monk" features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma. Together, Zeitz and Gr n explore their intersecting definitions of prosperity, values, sustainability, among a host of other topics.Jochen Zeitz was CEO of Puma for 18 years and is founder, with Sir Richard Branson, of the B Team, a global initiative aimed at transforming the future of businessAnselm Grun is cellarer (business manager) of Munsterschwarzach Abbey in Germany, overseeing a staff of 300 in crafts such as beekeeping and brewing; and an internationally best-selling author of more than 300 books available in 35 languagesTranslated from an award-winning German book, "Gott, Geld, und Gewissen, " which has been translated into 11 languages

"The Manager and the Monk" is a thoughtful, impassioned plea for how to manage responsibly in the modern world.