This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.

Depictions of cross generational relationships have always been present in popular cinema. While such relationships have historically operated within the framework of heteronormativity, and have usually explored cross generational romance in the context of older men/younger women, contemporary depictions have expanded to focus also on taboo configurations of love between older women and younger men and cross generational LGBT coupledom. Contemporary depictions have sought to complicate not only heteronormativity in cross generational relationships, but also to navigate the differences between socially acceptable love and transgressive desire. This collection focuses on the changing values and attitudes of cross generational relationships and addresses the often divisive relationship between the discourses of youth and ageing in popular culture.

Depictions of cross generational relationships have always been present in popular cinema. While such relationships have historically operated within the framework of heteronormativity, and have usually explored cross generational romance in the context of older men/younger women, contemporary depictions have expanded to focus also on taboo configurations of love between older women and younger men and cross generational LGBT coupledom. Contemporary depictions have sought to complicate not only heteronormativity in cross generational relationships, but also to navigate the differences between socially acceptable love and transgressive desire. This collection focuses on the changing values and attitudes of cross generational relationships and addresses the often divisive relationship between the discourses of youth and ageing in popular culture.

Sexuality within mainstream Hollywood cinema features primarily in comedy or rom-com genres, where lightness of tone permits audience engagement with what would otherwise be difficult affective terrain. Focusing on marginal productions in Anglo-American contexts, this collection explores the gendered dynamics of sex and the body, particularly embodied deviations from normative cultural scripts. It explores transgressions acted through and written on the body, and the ways in which corporeality inscribes gender discourse and reflects cultural and institutional power. Films analyzed include Mysterious Skin (2004), Shame (2011), Nymphomaniac (2013), and Dallas Buyers Club (2013). Navigating queer politics, taboo fantasy, body modification, fetishism, sex addiction, and underage sex, essays problematize understandings of adult agency, childhood innocence, and healthy desire, locating sex and gender as sites of oppression, liberation, and resistance.

Over the last thirty years, feminist, postcolonial and queer theorists have interrogated the ways in which sexuality is conceptualized and constructed, specifically with the intention of deconstructing essentialist notions of sexuality and identity formation. Yet, while recent theoretical interventions have re-situated sexuality as a historical and social category--allowing us to see how ideas about sexuality are linked to forms of power and other hegemonic categories of identity and subjectivity like class, race, gender and nationality--sexuality remains a contentious subject. In critically examining the plural representations of sexuality in contemporary literature, this book has a distinctly global emphasis, containing essays that interrogate sexuality in the work of not only a number of mainstream American and British writers but also less well-known writers from New Zealand and Canada. All of the chapters owe primary intellectual and theoretical debts to three broad and overlapping domains of critical scholarship and practice: feminism, queer theory, and postcolonial studies. As the first critical collection of essays to consider the representation of sexuality across such a wide variety of contemporary writing, Sexuality and Contemporary Literature analytically foregrounds insights into the historical and current arrangements of sexuality that contemporary literature provides, while also inviting the reader to imagine other possibilities for the future that literary texts open up. Sexuality and Contemporary Literature is an important book for literary and cultural studies collections.

Sexuality within mainstream Hollywood cinema features primarily in comedy or rom-com genres, where lightness of tone permits audience engagement with what would otherwise be difficult affective terrain. Focusing on marginal productions in Anglo-American contexts, this collection explores the gendered dynamics of sex and the body, particularly embodied deviations from normative cultural scripts. It explores transgressions acted through and written on the body, and the ways in which corporeality inscribes gender discourse and reflects cultural and institutional power. Films analyzed include Mysterious Skin (2004), Shame (2011), Nymphomaniac (2013), and Dallas Buyers Club (2013). Navigating queer politics, taboo fantasy, body modification, fetishism, sex addiction, and underage sex, essays problematize understandings of adult agency, childhood innocence, and healthy desire, locating sex and gender as sites of oppression, liberation, and resistance.