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Let’s be blunt: library funding is political. And the struggle to
secure funding is ongoing; the work that librarians need to do to
influence local politics doesn’t just pop up in the few months
before Election Day. It should span across the years before or
between elections. The authors’ previous book Winning Elections
and Influencing Politicians for Library Funding targeted library
ballot committees and advocacy organizations. But their new book
speaks directly to librarians, library staff, and boards. It is
designed to help library leaders understand and navigate the
political nature of their work in the years leading up to a ballot
measure or political initiative. Sharing the tools and tactics
developed by their organization EveryLibrary, the nation’s first
and only Political Action Committee for Libraries, in this book
they discuss how the day-to-day work of librarians, their
communications with the public, and their roles and
responsibilities in the community can help increase the willingness
of public and local elected officials to support funding libraries
through taxes; guide readers through the practical side of running
a public-facing Informational Communications Campaign for their
library before Election Day; explain the concept of surfacing, the
important groundwork of occupying a strong and positive space in
the community during the years before and between ballot measures;
demonstrate why surfacing is one of the most crucial steps a
library can take to build and maintain support; share the most
recent data insights into voter attitudes about libraries and
librarians; show how libraries can coordinate internally to build
new external partners; offer advice on finding, activating, and
holding onto supporters; and discuss the path to the ballot with
practical insights about how to get onto the ballot. This essential
resource is filled with concrete steps that librarians, library
staff, and boards can take to ensure that political support is
there when they need it the most.
As the saying goes, all politics is local. And 90% of funding for
public libraries comes from the will of local politicians and, in
turn, from local voters. So it's urgent that librarians, library
supporters, and anyone interested in running an election or
campaign for a library understand the strategies, resources, and
tactics necessary for positive political action. Whether election
day is four months away or four years away, there are immediate
steps library leaders and local library ballot committees should
take to help secure a successful ballot initiative later. Written
by two experienced library campaigners, this action-driven manual
for anyone running a political campaign for libraries dives into;
proven successful campaigning techniques for rural, suburban, and
urban settings; expert analysis on how political perceptions are
formed, how political power works, and ways libraries can reach
funding or political goals; starting the discussion internally; the
right approach to setting up the committee structure, and
identifying the core leadership team for the committee; tips on
networking, cultivating good relationships with the power players
in the community, and building a winning coalition; canvassing and
direct voter contact; responding effectively to opposition,
including voters who habitually resist taxes or library funding
increases; the differences between paid media and earned media; and
best practices for marketing and message development, fundraising,
volunteer engagement, and other key areas. Filled with easy to
follow strategies, this book will guide ballot committees,
librarians, trustees, and library advocates through the process of
winning an election for funding their library. LIS students will
also benefit from the early exposure to political literacy skills
provided by this book.
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