Wild's "Financial Accounting Fundamentals" responds to the market's request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today's students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Inclusion of Connect and Connect Plus provides students every advantage as they strive to understand the key concepts of accounting and their role in business.

With years of success in the introductory accounting market, the author team of Wild, Larson and Chiappetta is a leader in accounting instruction, technology application, and student learning. Once again, this author team responds to the market's request for a more balanced financial and managerial (~50/50) book with a corporate approach; thus, we announce the publication of "Financial and Managerial Accounting" by Wild, Larson and Chiappetta. With the same innovative features as reflected in "Fundamental Accounting Principles, 17E", the authors provide a balance to small and large business examples, the integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging, pedagogical learning structures.The inclusion of Homework Manager and Carol Yacht's General Ledger and Peachtree software provides students with further advantages as they strive to learn key accounting concepts and their role in business. With over 250 instructors providing us feedback and direction, the author team "reached new heights" in providing you and your students the most accessible, reliable, and instructor-friendly textbook ever. After reviewing this textbook, you will see why "Financial and Managerial Accounting" by Wild, Larson and Chiappetta is the best introductory financial and managerial accounting text on the market.

With 55 years of success in the principles of accounting market, Fundamental Accounting Principles, 20th edition by Wild, Shaw and Chiappetta has endured and adapted to changes in accounting, technology, and student learning styles. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design.

Wild's "Financial Accounting Fundamentals" responds to the market's request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today's students. With numerous innovative features, the author focuses on "Three C's"

With 50 years of success in the principles of accounting market, "Fundamental Accounting Principles, 17e" by Larson, Wild, Chiappetta has endured and adapted to the changes in technology and student motivation. Its innovation is reflected in its extensive use of small business examples, the integration of new computerized learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. The new incorporation of Homework Manager, and Carol Yacht's General Ledger and Peachtree application software provides students with yet another advantage as they strive to understand the key concepts of accounting and their role in business.The revision of the 17th Edition took over two years of research, both internally and by outside research firms. With over 250 participants providing us feedback and direction, our author team has "reached new heights" in providing you and your students with the most accessible and student friendly text ever. After reviewing this revision you will see why "Fundamental Accounting Principles, 17e" by Larson, Wild, Chiappetta rated No. 1 amongst users and non-user alike as the best principles of accounting text on the market.