Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university's steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.

How has the form of the novel responded to the conditions now grouped under the term "neoliberalism"? These conditions have generated an explosion of narrative forms that make the past two decades one of the two or three most significant periods in the history of the novel. The contributors ask whether these formal innovations can be understood as an unprecedented break from the past or the latest chapter in a process that has been playing out over the past three centuries. In response to this question, they use a range of contemporary novels to consider whether conditions of multinational capitalism limit the novel's ability to imagine a future beyond the limits of that world. Do novels that reject the option of an alternative world nevertheless reimagine the limits of multinational capitalism as the precondition for such a future? With these concerns in mind, contributors demonstrate how major contemporary novelists challenge national traditions of the novel both in the Anglophone West and across the Global South. This collective inquiry begins with a new essay by and interview with British novelist Tom McCarthy. Contributors Nancy Armstrong, Jane Elliott, Matthew Hart, Nathan Hensley, Nicholas Huber, Jeanne-Marie Jackson, John Marx, Tom McCarthy, Vaughn Rasberry, Deisdra Reber, Lily Saint, Emilio Sauri, Rachel Greenwald Smith, Paul Stasi

John Marx's watercolours, first published in the Architectural Review, are a captivating example of an architect's way of thinking. Subtle and quiet they are nonetheless compelling works in how they tackle a sense of place, of inhabiting space and time all the while resonating with the core of one's inner being. There is an existential quality to these watercolours that is rare to be found in this medium. Something akin to the psychologically piercing observational quality of artists like De Chirico or Hopper. As architects strive to communicate their ideas, it is interesting to explore the world of Marx's watercolours as an example of a humane approach to conveying emotional meaning in relation to our environment. Marx's subject matter read like"built landscape" heightening the role of the manmade yet wholly in balance with the natural world. This is a message and sentiment that is perhaps more important than ever to relay to audiences.

Literary fiction is a powerful cultural tool for criticizing governments and for imagining how better governance and better states would work. Combining political theory with strong readings of a vast range of novels, John Marx shows that fiction over the long twentieth century has often envisioned good government not in Utopian but in pragmatic terms. Early-twentieth-century novels by Joseph Conrad, E. M. Forster and Rabindrananth Tagore helped forecast world government after European imperialism. Twenty-first-century novelists such as Monica Ali, Chimamanda Ngozi Adichie, Michael Ondaatje and Amitav Ghosh have inherited that legacy and continue to criticize existing policies in order to formulate best practices on a global scale. Marx shows how literature can make an important contribution to political and social sciences by creating a space to imagine and experiment with social organization.

In the early twentieth century, subjects of the British Empire ceased to rely on a model of centre and periphery in imagining their world and came instead to view it as an interconnected network of cosmopolitan people and places. English language and literature were promoted as essential components of a commercial, cultural, and linguistic network that spanned the globe. John Marx argues that the early twentieth century was a key moment in the emergence of modern globalization, rather than simply a period of British imperial decline. Modernist fiction was actively engaged in this transformation of society on an international scale. The very stylistic abstraction that seemed to remove modernism from social reality, in fact internationalized the English language. Rather than mapping the decline of Empire, modernist novelists such as Conrad and Woolf celebrated the shared culture of the English language as more important than the waning imperial structures of Britain.

In the early twentieth century, subjects of the British Empire ceased to rely on a model of centre and periphery in imagining their world and came instead to view it as an interconnected network of cosmopolitan people and places. English language and literature were promoted as essential components of a commercial, cultural, and linguistic network that spanned the globe. John Marx argues that the early twentieth century was a key moment in the emergence of modern globalization, rather than simply a period of British imperial decline. Modernist fiction was actively engaged in this transformation of society on an international scale. The very stylistic abstraction that seemed to remove modernism from social reality, in fact internationalized the English language. Rather than mapping the decline of Empire, modernist novelists such as Conrad and Woolf celebrated the shared culture of the English language as more important than the waning imperial structures of Britain.

Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university's steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.