0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (2)
  • R5,000 - R10,000 (1)
  • -
Status
Brand

Showing 1 - 4 of 4 matches in All Departments

Persuasion - Social Influence and Compliance Gaining (Hardcover, 7th edition): Robert H. Gass, John S. Seiter Persuasion - Social Influence and Compliance Gaining (Hardcover, 7th edition)
Robert H. Gass, John S. Seiter
R8,188 Discovery Miles 81 880 Ships in 12 - 17 working days

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

Nonverbal Communication in Political Debates (Hardcover): John S. Seiter, Harry Weger Nonverbal Communication in Political Debates (Hardcover)
John S. Seiter, Harry Weger
R2,540 Discovery Miles 25 400 Ships in 12 - 17 working days

Nonverbal Communication in Political Debates presents a framework for understanding and analyzing the multiple ways that nonverbal behavior functions in political debates. In addition to addressing the ways in which politicians are presented and present themselves in debate broadcasts, the framework considers a wide array of strategic objectives and unintended consequences of candidates' nonverbal behaviors. Along the way, the book examines theory and research from both humanistic and social scientific approaches, as well as an immense range of factors that influence how nonverbal behavior is enacted and portrayed. Scholars of communication, political science, psychology, and public relations will find this book particularly useful.

Nonverbal Communication in Political Debates (Paperback): John S. Seiter, Harry Weger Nonverbal Communication in Political Debates (Paperback)
John S. Seiter, Harry Weger
R1,253 Discovery Miles 12 530 Ships in 10 - 15 working days

Nonverbal Communication in Political Debates presents a framework for understanding and analyzing the multiple ways that nonverbal behavior functions in political debates. In addition to addressing the ways in which politicians are presented and present themselves in debate broadcasts, the framework considers a wide array of strategic objectives and unintended consequences of candidates’ nonverbal behaviors. Along the way, the book examines theory and research from both humanistic and social scientific approaches, as well as an immense range of factors that influence how nonverbal behavior is enacted and portrayed. Scholars of communication, political science, psychology, and public relations will find this book particularly useful.

Persuasion - Social Influence and Compliance Gaining (Paperback, 7th edition): Robert H. Gass, John S. Seiter Persuasion - Social Influence and Compliance Gaining (Paperback, 7th edition)
Robert H. Gass, John S. Seiter
R4,561 Discovery Miles 45 610 Ships in 10 - 15 working days

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Psychology of Stupidity - Explained…
Jean-Francois Marmion Paperback R299 R234 Discovery Miles 2 340
The Annual Register: A Review of Public…
unknownauthor Paperback R602 Discovery Miles 6 020
St Thomas of Canterbury
Aubrey De Vere Paperback R513 Discovery Miles 5 130
Biographical Sketches of the Reform…
William Jones Paperback R888 Discovery Miles 8 880
Close Rolls of the Reign of Henry III…
Great Britain Public Record Office Paperback R626 Discovery Miles 6 260
The Message
Ta-Nehisi Coates Paperback R380 R275 Discovery Miles 2 750
The Environmental Ethics and Policy Book…
Christine Pierce, Donald VanDeVeer Paperback R1,322 R1,184 Discovery Miles 11 840
The Works of the Rev. Jonathan Swift
Jonathan Swift Paperback R548 Discovery Miles 5 480
Belfast '69
Andrew Walsh Paperback R469 Discovery Miles 4 690
The Anglo-Saxon Church - Its History…
Henry Soames Paperback R550 Discovery Miles 5 500

 

Partners