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Persuasion - Social Influence and Compliance Gaining (Hardcover, 7th edition) Loot Price: R9,175
Discovery Miles 91 750
Persuasion - Social Influence and Compliance Gaining (Hardcover, 7th edition): Robert H. Gass, John S. Seiter

Persuasion - Social Influence and Compliance Gaining (Hardcover, 7th edition)

Robert H. Gass, John S. Seiter

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Loot Price R9,175 Discovery Miles 91 750 | Repayment Terms: R860 pm x 12*

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The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: April 2022
First published: 2022
Authors: Robert H. Gass • John S. Seiter
Dimensions: 254 x 178mm (L x W)
Format: Hardcover
Pages: 474
Edition: 7th edition
ISBN-13: 978-0-367-53319-9
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Psychology > Social, group or collective psychology
Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Economics > General
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Social sciences > Psychology > Cognition & cognitive psychology > Intelligence
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-367-53319-7
Barcode: 9780367533199

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