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For courses in Sustainable Marketing or as a supplement to
marketing courses that include sustainability as a focus. A lasting
approach to marketing. As the engine that drives the global
economy, marketing leaves an enormous footprint on the environment
and society. To help readers make a lasting impression in their
marketing efforts, Martin/Schouten provides the concepts behind
valuable-and lucrative-sustainable marketing strategies.
The chapters in this volume have been selected from the best papers
presented at the 9th Annual Consumer Culture Theory Conference held
at the home of Aalto University in Finland in June 2014. The theme
of the conference was Mapping Consumer Culture. The diverse
interpretive research and theory represented in this volume
provides the reader with intellectually stimulating opportunities
to examine the intersections between a variety of theories and
methods that represent the cutting edge in consumer research. These
studies draw on an array of qualitative methodologies including
ethnography, netnography, narrative and visual analysis,
phenomenology, and semiotics. The substantive topics represent
crucial issues for our times including understanding and navigating
cultural diversity and cultural perspectives on co-creating market
value.
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