In 1991, Mark Weiser and his team at Xerox PARC declared they were reinventing computers for the twenty-first century. The computer would become integrated into the fabric of everyday life; it would shift to the background rather than being itself an object of focus. The resulting rise of ubiquitous computing (smartphones, smartglasses, smart cities) have since thoroughly colonized our digital landscape. In Actionable Media, John Tinnell contends that there is an unsung rhetorical dimension to Weiser's legacy, which stretches far beyond recent iProducts. Taking up Weiser's motto, "Start from the arts and humanities," Tinnell develops a theoretical framework for understanding nascent initiatives-the Internet of things, wearable interfaces, augmented reality-in terms of their intellectual history, their relationship to earlier communication technologies, and their potential to become vibrant platforms for public culture and critical media production. It is clear that an ever-widening array of everyday spaces now double as venues for multimedia authorship. Writers, activists, and students, in cities and towns everywhere, are digitally augmenting physical environments. Audio walks embed narratives around local parks for pedestrians to encounter during a stroll; online forums are woven into urban infrastructure and suburban plazas to invigorate community politics. This new wave of digital communication, which Tinnell terms "actionable media," is presented through case studies of exemplar projects by leading artists, designers, and research-creation teams. Chapters alter notions of ubiquitous computing through concepts drawn from Bernard Stiegler, Gregory Ulmer, and Hannah Arendt; from comparative media analyses with writing systems such as cuneiform, urban signage, and GUI software; and from relevant stylistic insights gleaned from the open air arts practices of Augusto Boal, Claude Monet, and Janet Cardiff. Actionable Media challenges familiar claims about the combination of physical and digital spaces, beckoning contemporary media studies toward an alternative substrate of historical precursors, emerging forms, design philosophies, and rhetorical principles.

A compelling biography of Mark Weiser, a pioneering innovator whose legacy looms over the tech industry’s quest to connect everything—and who hoped for something better. When developers and critics trace the roots of today’s Internet of Things—our smart gadgets and smart cities—they may single out the same creative source: Mark Weiser (1952–99), the first chief technology officer at Xerox PARC and the so-called “father of ubiquitous computing.� But Weiser, who died young at age 46 in 1999, would be heartbroken if he had lived to see the ways we use technology today. As John Tinnell shows in this thought-provoking narrative, Weiser was an outlier in Silicon Valley. A computer scientist whose first love was philosophy, he relished debates about the machine’s ultimate purpose. Good technology, Weiser argued, should not mine our experiences for saleable data or demand our attention; rather, it should quietly boost our intuition as we move through the world.   Informed by deep archival research and interviews with Weiser’s family and colleagues, The Philosopher of Palo Alto chronicles Weiser’s struggle to initiate a new era of computing. Working in the shadows of the dot-com boom, Weiser and his collaborators made Xerox PARC headquarters the site of a grand experiment. Throughout the building, they embedded software into all sorts of objects—coffeepots, pens, energy systems, ID badges—imbuing them with interactive features. Their push to integrate the digital and the physical soon caught on. Microsoft’s Bill Gates flagged Weiser’s Scientific American article “The Computer for the 21st Century� as a must-read. Yet, as more tech leaders warmed to his vision, Weiser grew alarmed about where they wished to take it.    In this fascinating story of an innovator and a big idea, Tinnell crafts a poignant and critical history of today’s Internet of Things. At the heart of the narrative is Weiser’s desire for deeper connection, which animated his life and inspired his notion of what technology at its best could be.  

In 1991, Mark Weiser and his team at Xerox PARC declared they were reinventing computers for the twenty-first century. The computer would become integrated into the fabric of everyday life; it would shift to the background rather than being itself an object of focus. The resulting rise of ubiquitous computing (smartphones, smartglasses, smart cities) have since thoroughly colonized our digital landscape. In Actionable Media, John Tinnell contends that there is an unsung rhetorical dimension to Weiser's legacy, which stretches far beyond recent iProducts. Taking up Weiser's motto, "Start from the arts and humanities," Tinnell develops a theoretical framework for understanding nascent initiatives-the Internet of things, wearable interfaces, augmented reality-in terms of their intellectual history, their relationship to earlier communication technologies, and their potential to become vibrant platforms for public culture and critical media production. It is clear that an ever-widening array of everyday spaces now double as venues for multimedia authorship. Writers, activists, and students, in cities and towns everywhere, are digitally augmenting physical environments. Audio walks embed narratives around local parks for pedestrians to encounter during a stroll; online forums are woven into urban infrastructure and suburban plazas to invigorate community politics. This new wave of digital communication, which Tinnell terms "actionable media," is presented through case studies of exemplar projects by leading artists, designers, and research-creation teams. Chapters alter notions of ubiquitous computing through concepts drawn from Bernard Stiegler, Gregory Ulmer, and Hannah Arendt; from comparative media analyses with writing systems such as cuneiform, urban signage, and GUI software; and from relevant stylistic insights gleaned from the open air arts practices of Augusto Boal, Claude Monet, and Janet Cardiff. Actionable Media challenges familiar claims about the combination of physical and digital spaces, beckoning contemporary media studies toward an alternative substrate of historical precursors, emerging forms, design philosophies, and rhetorical principles.