Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Blending hard-boiled noir and romance into a compelling historical tale, Looking for Garbo is filled with heart and action." —Foreword Reviews James Main has a film to make. Seth Moseley has a story to tell. Neither have any idea how looking for Garbo would change their lives. When documentary filmmaker James Main places an ad looking for anyone still above ground who knew movie goddess Greta Garbo, he's delighted when Seth Moseley, a salty old reporter, replies with the promise of an untold story of why the reclusive star left Hollywood at the height of her fame. Dying of emphysema, Seth tells the story of when he was a cut-throat paparazzo stow away aboard the S.S. Athenia, intent on getting a candid photo of Garbo to pay off his gambling debts. Instead, the newshound falls hard for the enigmatic star as soon as he meets her face to face. But all is not what it seems and when war in Europe unexpectedly breaks out while the Athenia is still steaming across the Atlantic, Seth has to single-handedly save the movie star in the middle of an open ocean swarming with Nazis. Their daring escape brings Garbo's film career to a premature end and shatters the lives of both star and reporter. And, unbeknownst to James, hearing their story decades later will change his own life forever.

In 1991, sports divers discovered a previously unknown section of wooden shipwreck, subsequently named Alum Bay 1, lying in the sheltered waters of Alum Bay on the north-west coast of the Isle of Wight. The identity of the vessel was initially unknown but it was strongly linked to the loss of the 38-gun frigate HMS Pomone on the nearby Needles in 1811, an identification formally confirmed by the research detailed in this monograph. Archaeological work on the site since 1993 has comprised a seabed survey of the site, targeted excavation of specific areas and sampling of structural remains for dendrochronological and metallurgical analysis. In 2001, a second shipwreck was discovered a short distance away and the focus of archaeological work shifted to this new set of remains, named Alum Bay 2. This vessel proved to be a much smaller vessel that was upturned on the seabed and covered by a thin layer of sediment. This vessel was also subject to archaeological survey and investigation, including dendrochronological analysis. On the basis of the ship structure surviving on the seabed, Alum Bay 2 has been classified as a relatively small vessel that was likely to have been involved in local transport or coastal trade in the very late 18th century and early decades of the 19th century. The role of public engagement in the management of such archaeological sites was developed further in the mid-2000s when a dive trail was established around the two Alum Bay shipwrecks. The dive trail in Alum Bay provides an interesting case study in this form of archaeological interaction with the diving public. In concert with such outreach work, further archaeological survey was been undertaken across Alum Bay in the light of a number of isolated finds being reported by sports divers including parts of cannon carriages and hull elements. Investigative work in Alum Bay has also encompassed the broken remains of the Victorian Pier that was constructed in 1887 to serve the growing boom in seaside tourism. The two shipwrecks of Alum Bay 1 and 2 provide a snapshot of two different aspects of English shipbuilding, naval and merchant, in the very late 18th and early 19th century. The archaeological work conducted in their investigation forms the core of this monograph, with further chapters that discuss the wider searches of Alum Bay and also the installation and use of the public Alum Bay Dive Trail. Such an account represents the results of twenty years of archaeological investigation within Alum Bay by the Maritime Archaeology Trust (which incorporates the Hampshire and Wight Trust for Maritime Archaeology). This work has been undertaken across a time span in which maritime archaeology in the UK has seen tremendous changes, becoming ever more integrated into the wider heritage discipline and with increasing numbers of professional archaeologists working within the marine zone. Throughout this period, archaeological work in Alum Bay has brought together professional and a-vocational archaeologists, who have worked successfully alongside each other. The various fieldwork seasons have provided extensive opportunities for people to receive archaeological training and develop their experience. This monograph therefore represents the last stage of this work, addressing the processing, analysis, interpretation and finally publication and dissemination.

Forms are an integral part of many web sites, whether they are registration forms, feedback forms, or order forms. However, forms are time consuming for the site user to fill out, and need to be implemented to be as usable as possible, otherwise they can be frustrating and annoying, spoiling the user experience. This book takes all the hassle out of implementing forms in whatever way you wish, dealing with client-side forms in HTML and Flash, client- and server-side form validation, and server-side data processing. It provides code samples fully adaptable to your own needs, along with walkthrough tutorials on how they work, and an HTML form element reference. INCLUDES: * Easy to Follow tutorials and reference on building form user interfaces with HTML and Flash * Tips to follow for designing usable forms * Client- and server-side data validation techniques using JavaScript, ASP and PHP * Server-side data processing using ASP and PHP, with Access and MySQL databases * Coverage of .NET Forms * Extensive online support, including fully operational, downloadable code and a gallery of working form examples From the Publisher This book is for intermediate to advanced web professionals who need to implement a form on a web site as quickly as possible, with the minimum of hassle. About the Author Chapter 1: HTML Forms Chapter 2: Designing Usable Forms Chapter 3: Flash Forms Chapter 4: Using Forms with ASP Chapter 5: Using Forms with PHP and MySQL Chapter 6: Form Validation Techniques Chapter 7: Advanced Client-side Form Scripting Chapter 8: Forms in ASP.NET