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This is a complete update of the best-selling undergraduate
textbook on Electronic Commerce (EC). New to this 4th Edition is
the addition of material on Social Commerce (two chapters); a new
tutorial on the major EC support technologies, including cloud
computing, RFID, and EDI; ten new learning outcomes; and video
exercises added to most chapters. Wherever appropriate, material on
Social Commerce has been added to existing chapters. Supplementary
material includes an Instructor's Manual; Test Bank questions for
each chapter; Powerpoint Lecture Notes; and a Companion Website
that includes EC support technologies as well as online files. The
book is organized into 12 chapters grouped into 6 parts. Part 1 is
an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on
EC Applications, while Part 3 looks at Emerging EC Platforms, with
two new chapters on Social Commerce and Enterprise Social Networks.
Part 4 examines EC Support Services, and Part 5 looks at E-Commerce
Strategy and Implementation. Part 6 is a collection of online
tutorials on Launching Online Businesses and EC Projects, with
tutorials focusing on e-CRM; EC Technology; Business Intelligence,
including Data-, Text-, and Web Mining; E-Collaboration; and
Competition in Cyberspace.
This new Edition of Electronic Commerce is a complete update of the
leading graduate level/advanced undergraduate level textbook on the
subject. Electronic commerce (EC) describes the manner in which
transactions take place over electronic networks, mostly the
Internet. It is the process of electronically buying and selling
goods, services, and information. Certain EC applications, such as
buying and selling stocks and airline tickets online, are reaching
maturity, some even exceeding non-Internet trades. However, EC is
not just about buying and selling; it also is about electronically
communicating, collaborating, and discovering information. It is
about e-learning, e-government, social networks, and much more. EC
is having an impact on a significant portion of the world,
affecting businesses, professions, trade, and of course, people.
The most important developments in EC since 2014 are the continuous
phenomenal growth of social networks, especially Facebook ,
LinkedIn and Instagram, and the trend toward conducting EC with
mobile devices. Other major developments are the expansion of EC
globally, especially in China where you can find the world's
largest EC company. Much attention is lately being given to smart
commerce and the use of AI-based analytics and big data to enhance
the field. Finally, some emerging EC business models are changing
industries (e.g., the shared economy models of Uber and Airbnb).
The 2018 (9th) edition, brings forth the latest trends in
e-commerce, including smart commerce, social commerce, social
collaboration, shared economy, innovations, and mobility.
This is a complete update of the best-selling undergraduate
textbook on Electronic Commerce (EC). New to this 4th Edition is
the addition of material on Social Commerce (two chapters); a new
tutorial on the major EC support technologies, including cloud
computing, RFID, and EDI; ten new learning outcomes; and video
exercises added to most chapters. Wherever appropriate, material on
Social Commerce has been added to existing chapters. Supplementary
material includes an Instructor's Manual; Test Bank questions for
each chapter; Powerpoint Lecture Notes; and a Companion Website
that includes EC support technologies as well as online files. The
book is organized into 12 chapters grouped into 6 parts. Part 1 is
an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on
EC Applications, while Part 3 looks at Emerging EC Platforms, with
two new chapters on Social Commerce and Enterprise Social Networks.
Part 4 examines EC Support Services, and Part 5 looks at E-Commerce
Strategy and Implementation. Part 6 is a collection of online
tutorials on Launching Online Businesses and EC Projects, with
tutorials focusing on e-CRM; EC Technology; Business Intelligence,
including Data-, Text-, and Web Mining; E-Collaboration; and
Competition in Cyberspace.
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