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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Electronic Commerce 2018 - A Managerial and Social Networks Perspective (Paperback, Softcover reprint of the original 9th ed. 2018)
Loot Price: R1,991
Discovery Miles 19 910
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Electronic Commerce 2018 - A Managerial and Social Networks Perspective (Paperback, Softcover reprint of the original 9th ed. 2018)
Series: Springer Texts in Business and Economics
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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This new Edition of Electronic Commerce is a complete update of the
leading graduate level/advanced undergraduate level textbook on the
subject. Electronic commerce (EC) describes the manner in which
transactions take place over electronic networks, mostly the
Internet. It is the process of electronically buying and selling
goods, services, and information. Certain EC applications, such as
buying and selling stocks and airline tickets online, are reaching
maturity, some even exceeding non-Internet trades. However, EC is
not just about buying and selling; it also is about electronically
communicating, collaborating, and discovering information. It is
about e-learning, e-government, social networks, and much more. EC
is having an impact on a significant portion of the world,
affecting businesses, professions, trade, and of course, people.
The most important developments in EC since 2014 are the continuous
phenomenal growth of social networks, especially Facebook ,
LinkedIn and Instagram, and the trend toward conducting EC with
mobile devices. Other major developments are the expansion of EC
globally, especially in China where you can find the world's
largest EC company. Much attention is lately being given to smart
commerce and the use of AI-based analytics and big data to enhance
the field. Finally, some emerging EC business models are changing
industries (e.g., the shared economy models of Uber and Airbnb).
The 2018 (9th) edition, brings forth the latest trends in
e-commerce, including smart commerce, social commerce, social
collaboration, shared economy, innovations, and mobility.
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