Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently,and often incorrectly,by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power,the ability to coerce,grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

This book examines the Chinese Communist Party's attempts to improve China's image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China's global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.

Written by celebrated scholar Joseph Nye and new co-author David Welch, Understanding Global Conflict and Cooperation is a concise and penetrating introduction to world politics in an era of complex interdependence. This text employs lessons from theory and history to examine conflict and cooperating among global actors and thus to provide readers with a durable analytical framework. From twentieth and twenty-first century wars to global finance and global governance, Understanding Global Conflict and Cooperation, formerly known as Understanding International Conflicts, expands substantially on a classic work and continues to deliver a thought-provoking survey of international relations today.

This book examines the Chinese Communist Party's attempts to improve China's image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China's global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.

The Future of Power examines what it means to be forceful and effective in a world in which the traditional ideas of state power have been upended by technology, and rogue actors. Joseph S. Nye, Jr., a longtime analyst of power and a hands-on practitioner in government, delivers a new power narrative that considers the shifts, innovations, bold technologies, and new relationships that are defining the twenty-first century. He shows how power resources are adapting to the digital age and how smart power strategies must include more than a country's military strength. At the beginning of the twenty-first century, unsurpassed in military strength and ownership of world resources, the United States was indisputably the most powerful nation in the world. Today, China, Russia, India, and others are increasing their share of world power resources. Information once reserved for the government is now available for mass consumption. The Internet has literally put power at the fingertips of nonstate agents, allowing them to launch cyberattacks from their homes. The cyberage has created a new power frontier among states, ripe with opportunity for developing countries. To remain at the pinnacle of world power, the United States must adopt a strategy that designed for a global information age.

Prominente Autoren - unter ihnen Altbundeskanzler Helmut Schmidt und Sachsens Ministerprasident Kurt Biedenkopf - aussern sich zur Zukunft der transatlantischen Beziehungen. Wissenschaftler aus beiden Landern liefern eine historische Analyse des deutsch-amerikanischen Verhaltnisses ab 1945 und der Rolle John J. McCloys, Hochkommissar fur Deutschland. Sie identifizieren Themen fur den politischen, wirtschaftlichen und kulturellen Transfer. Eine Voraussetzung fur diesen Transfer ist die Ausbildung des deutschen Fuhrungskrafte-Nachwuchses in den USA. Auf der Basis der mehrschichtigen Interdependenzstrukturen der zwei westlichen Industriestaaten entsteht Bedarf an - transatlantisch gepragten - globalen Akteuren. Konkret werden die institutionellen Rahmenbedingungen am Modellfall des deutsch-amerikanischen McCloy Scholarship-Programms an der Harvard University analysiert.

With The Powers to Lead, Joseph S. Nye Jr. offers a sweeping look at the nature of leadership in today's world, in an illuminating blend of history, business case studies, psychological research, and more. As he observes, many now believe that the more authoritarian and coercive forms of leadership-the "hard power" approaches of earlier military-industrial eras-have been largely supplanted in postindustrial societies by "soft power" approaches that seek to attract, inspire, and persuade rather than dictate. Nye argues, however, that the most effective leaders are actually those who combine hard and soft power skills in proportions that vary with different situations. He calls this "smart power." Drawing examples from the careers of leaders as disparate as Gandhi, Franklin D. Roosevelt, Lee Iacocca, and-in a new preface-Barack Obama, Nye uses the concept of smart power to shed light on such topics as leadership types and skills, the needs and demands of followers, and the nature of good and bad leadership in terms of both ethics and effectiveness. In one particularly instructive chapter, he looks in depth at "contextual intelligence"-the ability to understand changing environments, capitalize on trends, and use the flow of events to implement strategies. Thoroughly grounded in the real world, rich in both analysis and anecdote, The Powers to Lead is sure to become a modern classic, a concise and lucid work applicable to every field, from small businesses to nations on the world stage. "Mr. Nye has performed a valuable service in rounding up and summarizing the various academic studies and theories of leadership into a single, slim volume." -The Economist "One of the first to include new scholarship on the youngest emerging leaders, Nye readily demonstrates his ability to traverse the intellectual and pragmatic without becoming esoteric or pedantic.... Highly recommended." -CHOICE "Finally, a book that analyzes what leadership really means and how it relates to power. It will be invaluable for both political and business leaders alike. Nye developed the concept of hard and soft power, and now he shows how the best leaders use both in a smart way." -Walter Isaacson, author of Einstein: His Life and Universe "An outstanding primer on leadership and all its dimensions. A sharp, gracefully written introduction to leadership that will benefit anyone from Washington to Wall Street." -General Brent Scowcroft, former U.S. National Security Advisor

Peter Cutler is a respected Princeton professor living a quiet academic life when an old college friend makes him an offer he can't refuse: The position of foreign policy adviser for Democratic presidential candidate Wayne Kent. Cutler takes the job and eagerly jumps into the political fray. When Kent wins the election, Cutler's thrilled to find himself Under Secretary of State. But he soon discovers that the power politics of Washington are a far cry from the comforts of university life. In order to survive, he must participate in a ruthless tug-of-war in which everyone struggles to promote his own agenda. As Cutler becomes increasingly absorbed in the underhanded tactics of bureaucratic survival and the charms of an old girlfriend working in the Pentagon, his initial foreign policy goals recede into the background. Ultimately, the allure and hypocrisy of political life cause him to alienate everyone he cares about--and to make one life-altering political miscalculation.

Is America still Number 1? A leading scholar of international politics and former State Department official takes issue with Paul Kennedy and others and clearly demonstrates that the United States is still the dominant world power, with no challenger in sight. But analogies about decline only divert policy makers from creating effective strategies for the future, says Nye. The nature of power has changed. The real-and unprecedented-challenge is managing the transition to growing global interdependence.