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Joseph Nye coined the term "soft power" in the late 1980s. It is
now used frequently,and often incorrectly,by political leaders,
editorial writers, and academics around the world. So what is soft
power? Soft power lies in the ability to attract and persuade.
Whereas hard power,the ability to coerce,grows out of a country's
military or economic might, soft power arises from the
attractiveness of a country's culture, political ideals, and
policies. Hard power remains crucial in a world of states trying to
guard their independence and of non-state groups willing to turn to
violence. It forms the core of the Bush administration's new
national security strategy. But according to Nye, the
neo-conservatives who advise the president are making a major
miscalculation: They focus too heavily on using America's military
power to force other nations to do our will, and they pay too
little heed to our soft power. It is soft power that will help
prevent terrorists from recruiting supporters from among the
moderate majority. And it is soft power that will help us deal with
critical global issues that require multilateral cooperation among
states. That is why it is so essential that America better
understands and applies our soft power. This book is our guide.
This book examines the Chinese Communist Party's attempts to
improve China's image around the world, thereby increasing its
"soft power." This soft, attractive form of power is crucial if
China is to avoid provoking an international backlash against its
growing military and economic might. The volume focuses on the
period since Xi Jinping came to power in 2012, and is global in
scope, examining the impact of Chinese policies from Hong Kong and
Taiwan to Africa and South America. The book explains debates over
soft power within China and delves into case studies of important
policy areas for China's global image campaign, such as film, news
media and the Confucius Institutes. The most comprehensive work of
its kind, the volume presents a picture of a Chinese leadership
that has access to vast material resources and growing global
influence but often struggles to convert these resources into
genuine international affection. With a foreword by Joseph Nye,
Soft Power With Chinese Characteristics will be invaluable to
students and scholars of Chinese politics and Chinese media, as
well as international relations and world politics more generally.
Written by celebrated scholar Joseph Nye and new co-author David
Welch, Understanding Global Conflict and Cooperation is a concise
and penetrating introduction to world politics in an era of complex
interdependence. This text employs lessons from theory and history
to examine conflict and cooperating among global actors and thus to
provide readers with a durable analytical framework. From twentieth
and twenty-first century wars to global finance and global
governance, Understanding Global Conflict and Cooperation, formerly
known as Understanding International Conflicts, expands
substantially on a classic work and continues to deliver a
thought-provoking survey of international relations today.
This book examines the Chinese Communist Party's attempts to
improve China's image around the world, thereby increasing its
"soft power." This soft, attractive form of power is crucial if
China is to avoid provoking an international backlash against its
growing military and economic might. The volume focuses on the
period since Xi Jinping came to power in 2012, and is global in
scope, examining the impact of Chinese policies from Hong Kong and
Taiwan to Africa and South America. The book explains debates over
soft power within China and delves into case studies of important
policy areas for China's global image campaign, such as film, news
media and the Confucius Institutes. The most comprehensive work of
its kind, the volume presents a picture of a Chinese leadership
that has access to vast material resources and growing global
influence but often struggles to convert these resources into
genuine international affection. With a foreword by Joseph Nye,
Soft Power With Chinese Characteristics will be invaluable to
students and scholars of Chinese politics and Chinese media, as
well as international relations and world politics more generally.
The Future of Power examines what it means to be forceful and
effective in a world in which the traditional ideas of state power
have been upended by technology, and rogue actors. Joseph S. Nye,
Jr., a longtime analyst of power and a hands-on practitioner in
government, delivers a new power narrative that considers the
shifts, innovations, bold technologies, and new relationships that
are defining the twenty-first century. He shows how power resources
are adapting to the digital age and how smart power strategies must
include more than a country's military strength. At the beginning
of the twenty-first century, unsurpassed in military strength and
ownership of world resources, the United States was indisputably
the most powerful nation in the world. Today, China, Russia, India,
and others are increasing their share of world power resources.
Information once reserved for the government is now available for
mass consumption. The Internet has literally put power at the
fingertips of nonstate agents, allowing them to launch cyberattacks
from their homes. The cyberage has created a new power frontier
among states, ripe with opportunity for developing countries. To
remain at the pinnacle of world power, the United States must adopt
a strategy that designed for a global information age.
Prominente Autoren - unter ihnen Altbundeskanzler Helmut Schmidt
und Sachsens Ministerprasident Kurt Biedenkopf - aussern sich zur
Zukunft der transatlantischen Beziehungen. Wissenschaftler aus
beiden Landern liefern eine historische Analyse des
deutsch-amerikanischen Verhaltnisses ab 1945 und der Rolle John J.
McCloys, Hochkommissar fur Deutschland. Sie identifizieren Themen
fur den politischen, wirtschaftlichen und kulturellen Transfer.
Eine Voraussetzung fur diesen Transfer ist die Ausbildung des
deutschen Fuhrungskrafte-Nachwuchses in den USA. Auf der Basis der
mehrschichtigen Interdependenzstrukturen der zwei westlichen
Industriestaaten entsteht Bedarf an - transatlantisch gepragten -
globalen Akteuren. Konkret werden die institutionellen
Rahmenbedingungen am Modellfall des deutsch-amerikanischen McCloy
Scholarship-Programms an der Harvard University analysiert.
With The Powers to Lead, Joseph S. Nye Jr. offers a sweeping look
at the nature of leadership in today's world, in an illuminating
blend of history, business case studies, psychological research,
and more. As he observes, many now believe that the more
authoritarian and coercive forms of leadership-the "hard power"
approaches of earlier military-industrial eras-have been largely
supplanted in postindustrial societies by "soft power" approaches
that seek to attract, inspire, and persuade rather than dictate.
Nye argues, however, that the most effective leaders are actually
those who combine hard and soft power skills in proportions that
vary with different situations. He calls this "smart power."
Drawing examples from the careers of leaders as disparate as
Gandhi, Franklin D. Roosevelt, Lee Iacocca, and-in a new
preface-Barack Obama, Nye uses the concept of smart power to shed
light on such topics as leadership types and skills, the needs and
demands of followers, and the nature of good and bad leadership in
terms of both ethics and effectiveness. In one particularly
instructive chapter, he looks in depth at "contextual
intelligence"-the ability to understand changing environments,
capitalize on trends, and use the flow of events to implement
strategies. Thoroughly grounded in the real world, rich in both
analysis and anecdote, The Powers to Lead is sure to become a
modern classic, a concise and lucid work applicable to every field,
from small businesses to nations on the world stage. "Mr. Nye has
performed a valuable service in rounding up and summarizing the
various academic studies and theories of leadership into a single,
slim volume." -The Economist "One of the first to include new
scholarship on the youngest emerging leaders, Nye readily
demonstrates his ability to traverse the intellectual and pragmatic
without becoming esoteric or pedantic.... Highly recommended."
-CHOICE "Finally, a book that analyzes what leadership really means
and how it relates to power. It will be invaluable for both
political and business leaders alike. Nye developed the concept of
hard and soft power, and now he shows how the best leaders use both
in a smart way." -Walter Isaacson, author of Einstein: His Life and
Universe "An outstanding primer on leadership and all its
dimensions. A sharp, gracefully written introduction to leadership
that will benefit anyone from Washington to Wall Street." -General
Brent Scowcroft, former U.S. National Security Advisor
Peter Cutler is a respected Princeton professor living a quiet
academic life when an old college friend makes him an offer he
can't refuse: The position of foreign policy adviser for Democratic
presidential candidate Wayne Kent. Cutler takes the job and eagerly
jumps into the political fray. When Kent wins the election,
Cutler's thrilled to find himself Under Secretary of State. But he
soon discovers that the power politics of Washington are a far cry
from the comforts of university life. In order to survive, he must
participate in a ruthless tug-of-war in which everyone struggles to
promote his own agenda. As Cutler becomes increasingly absorbed in
the underhanded tactics of bureaucratic survival and the charms of
an old girlfriend working in the Pentagon, his initial foreign
policy goals recede into the background. Ultimately, the allure and
hypocrisy of political life cause him to alienate everyone he cares
about--and to make one life-altering political miscalculation.
Is America still Number 1? A leading scholar of international
politics and former State Department official takes issue with Paul
Kennedy and others and clearly demonstrates that the United States
is still the dominant world power, with no challenger in sight. But
analogies about decline only divert policy makers from creating
effective strategies for the future, says Nye. The nature of power
has changed. The real-and unprecedented-challenge is managing the
transition to growing global interdependence.
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