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Advertising, Society, and Consumer Culture (Hardcover): Roxanne Hovland, Joyce M. Wolburg Advertising, Society, and Consumer Culture (Hardcover)
Roxanne Hovland, Joyce M. Wolburg
R5,636 Discovery Miles 56 360 Ships in 12 - 17 working days

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Readings in Advertising, Society, and Consumer Culture (Hardcover): Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley Readings in Advertising, Society, and Consumer Culture (Hardcover)
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
R6,417 Discovery Miles 64 170 Ships in 12 - 17 working days

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Readings in Advertising, Society, and Consumer Culture (Paperback): Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley Readings in Advertising, Society, and Consumer Culture (Paperback)
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
R1,740 Discovery Miles 17 400 Ships in 12 - 17 working days

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Advertising, Society, and Consumer Culture (Paperback): Roxanne Hovland, Joyce M. Wolburg Advertising, Society, and Consumer Culture (Paperback)
Roxanne Hovland, Joyce M. Wolburg
R470 R444 Discovery Miles 4 440 Save R26 (6%) Ships in 5 - 10 working days

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Readings in Advertising, Society, and Consumer Culture (Hardcover): Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley Readings in Advertising, Society, and Consumer Culture (Hardcover)
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
R810 Discovery Miles 8 100 Ships in 12 - 17 working days

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

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