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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising, Society, and Consumer Culture (Hardcover)
Loot Price: R5,482
Discovery Miles 54 820
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Advertising, Society, and Consumer Culture (Hardcover)
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Designed as a core textbook for courses in Advertising and Society,
"Advertising, Society, and Consumer Culture" develops an integrated
perspective that gives students a framework for understanding past,
present, and future issues in advertising communications. Chapter
contents cover the entire range of social, political, cultural,
regulatory, and economic issues that surround advertising and its
role in modern society. The many social issues addressed include
advertising and gender stereotyping, advertising to vulnerable
audiences, and the distribution of wealth in consumer society.
"Advertising, Society, and Consumer Culture" intertwines the
development of the consumer culture with its coverage of the
historical, political, regulatory, and ethical issues of
advertising. It includes clear, comprehensive tables that chronicle
historical developments and key legal cases. The text is readable
for undergraduates but provides enough depth to serve as a
graduate-level text. Including extensive notes and a bibliography,
it can be adopted independently, or alongside its companion volume,
"Readings in Advertising, Society, and Consumer Culture".
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