Readings in Advertising, Society, and Consumer Culture (Hardcover)

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

General

Imprint:	Pentagon Press
Country of origin:	India
Release date:	November 2008
Editors:	Roxanne Hovland • Joyce M. Wolburg • Eric E. Haley
Format:	Hardcover
Pages:	250
ISBN-13:	978-81-8274-345-8
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	81-8274-345-1
Barcode:	9788182743458

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