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This edited volume seeks to examine how enterprises in Africa can
utilize digital technologies and innovations in creating value for
their customers and clients in order to increase effectiveness and
efficiency. Through social media, businesses are increasingly
reaching and engaging their customers in several ways and so
enterprises in Africa must harness the opportunities in the digital
space if they want to remain competitive, earn profit, and meet
their customers' needs. Accordingly, this book looks at how digital
technologies are helping shape the financial, educational, and
advertising sectors in Africa. As digital technologies raise
challenges, the chapters that follow will discuss ethical and
social practical frameworks to effective digital business in
Africa. This volume promises to fore both theoretical
underpinnings, and practical implementations of digital
technologies in the African business context.
This edited volume seeks to examine how enterprises in Africa can
utilize digital technologies and innovations in creating value for
their customers and clients in order to increase effectiveness and
efficiency. Through social media, businesses are increasingly
reaching and engaging their customers in several ways and so
enterprises in Africa must harness the opportunities in the digital
space if they want to remain competitive, earn profit, and meet
their customers’ needs. Accordingly, this book looks at how
digital technologies are helping shape the financial, educational,
and advertising sectors in Africa. As digital technologies raise
challenges, the chapters that follow will discuss ethical and
social practical frameworks to effective digital business in
Africa. This volume promises to fore both theoretical
underpinnings, and practical implementations of digital
technologies in the African business context.
The dynamics of the world's pervasive digital technologies is
transforming organisations and enabling enterprises to create
sustainable competitive advantage. This presents huge economic
opportunities for Africa. This book responds to the need for
African enterprises and organisations-particularly those in the
service sector-to fully exploit the inherent potential in digital
platforms by putting in place processes to respond effectively to
changing consumer demands. Digital service delivery is
conceptualised as a key driver of effective management and service
delivery across the value chain of businesses. The authors offer
insights into the opportunities, drivers, structures, and models of
digital service delivery specific to the African context, using
case studies and country-based themes that highlight how the
adoption of digital platforms and practices can transform service
delivery for value-creation. The book examines the scope and
applications of digital businesses, emphasising the emergence,
value-creation, and strategic implications for Africa's private and
public enterprises. Students, entrepreneurs, IT innovators,
academics, and policymakers will gain a greater understanding of
how digitalisation is shaping consumer expectations, industry
practices, and service delivery in Africa.
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