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Digital Service Delivery in Africa - Platforms and Practices (Hardcover, 1st ed. 2022)
Loot Price: R4,553
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Digital Service Delivery in Africa - Platforms and Practices (Hardcover, 1st ed. 2022)
Series: Palgrave Studies of Marketing in Emerging Economies
Expected to ship within 12 - 17 working days
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The dynamics of the world's pervasive digital technologies is
transforming organisations and enabling enterprises to create
sustainable competitive advantage. This presents huge economic
opportunities for Africa. This book responds to the need for
African enterprises and organisations-particularly those in the
service sector-to fully exploit the inherent potential in digital
platforms by putting in place processes to respond effectively to
changing consumer demands. Digital service delivery is
conceptualised as a key driver of effective management and service
delivery across the value chain of businesses. The authors offer
insights into the opportunities, drivers, structures, and models of
digital service delivery specific to the African context, using
case studies and country-based themes that highlight how the
adoption of digital platforms and practices can transform service
delivery for value-creation. The book examines the scope and
applications of digital businesses, emphasising the emergence,
value-creation, and strategic implications for Africa's private and
public enterprises. Students, entrepreneurs, IT innovators,
academics, and policymakers will gain a greater understanding of
how digitalisation is shaping consumer expectations, industry
practices, and service delivery in Africa.
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