Digital Service Delivery in Africa - Platforms and Practices (Hardcover, 1st ed. 2022)

The dynamics of the world's pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations-particularly those in the service sector-to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa's private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Studies of Marketing in Emerging Economies
Release date:	February 2022
First published:	2022
Editors:	Ogechi Adeola • Jude N. Edeh • Robert E Hinson • Fulufhelo Netswera
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	355
Edition:	1st ed. 2022
ISBN-13:	978-3-03-083908-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-083908-7
Barcode:	9783030839086

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