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Markteinfuhrung Neuer Produkte (German, Paperback, 2007 ed.): Jutta Kuhn Markteinfuhrung Neuer Produkte (German, Paperback, 2007 ed.)
Jutta Kuhn; Foreword by Prof Dr Dr H C Christian Homburg
R1,879 Discovery Miles 18 790
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Dr. Jutta Kuhn geht auf Basis einer branchenubergreifenden empirischen Untersuchung den Erfolgs- und Einflussfaktoren der Markteinfuhrung nach. Daruber hinaus identifiziert sie verschiedene Markteinfuhrungstypen und fuhrt eine Bestandsaufnahme der aktuellen Markteinfuhrungspraxis durch."

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