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Markteinfuhrung Neuer Produkte (German, Paperback, 2007 ed.) Loot Price: R1,879
Discovery Miles 18 790
Repayment Terms: R176 pm x 12*
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Markteinfuhrung Neuer Produkte (German, Paperback, 2007 ed.): Jutta Kuhn

Markteinfuhrung Neuer Produkte (German, Paperback, 2007 ed.)

Jutta Kuhn; Foreword by Prof Dr Dr H C Christian Homburg

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Loot Price R1,879 Discovery Miles 18 790 | Repayment Terms: R176 pm x 12*

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Dr. Jutta Kuhn geht auf Basis einer branchenubergreifenden empirischen Untersuchung den Erfolgs- und Einflussfaktoren der Markteinfuhrung nach. Daruber hinaus identifiziert sie verschiedene Markteinfuhrungstypen und fuhrt eine Bestandsaufnahme der aktuellen Markteinfuhrungspraxis durch."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2007
First published: July 2007
Authors: Jutta Kuhn
Foreword by: Prof Dr Dr H C Christian Homburg
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 196
Edition: 2007 ed.
ISBN-13: 978-3-8350-0856-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0856-0
Barcode: 9783835008564

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