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Optimale Kundenbearbeitung durch systematisches Marktmanagement:
Das Buch zeigt verstandlich, wie es funktioniert. Vorgestellt wird
ein neuartiges Marktmanagement-Modell, das die erfolgreiche
Einfuhrung der Balanced Scorecard, des Risikomanagements, des Value
Based Managements und der ISO 9000:2000 erleichtert.
David K Wills risked his life for animals before, during and after
his five years with The Humane Society of the United States (HSUS).
Investigating ivory and rhino horn poaching in Africa, parrot
smuggling in Honduras and the illegal trade in monkey's taken from
the wild, Wills delved into the deep dark underworld of
international criminal trade in wildlife. His successful ventures
met with an ironic and surprising response from the organization
that depended upon his work.
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