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"Public Service Media and Policy in Europe" provides an in-depth account of EU policies in the area of public service broadcasting, focusing mainly on the application of the European State aid rules. The book discusses when, how and with what impact the European Commission deals with public service broadcasting. There is an element of fear towards the intervention of the European Commission, and a worry that it is overly focused on economic goals to the detriment of public interest objectives. More specifically, the fear exists that 'Europe' might hamper the evolution from public service broadcasting to public service media and introduce harmonized European rules for public service broadcasting. Private media companies have lobbied extensively against the expansion of public broadcasters' tasks and for a European straitjacket in this regard. Karen Donders evaluates whether the European Commission has indeed satisfied private sector interests by marginalising public broadcasters, or whether it has in fact contributed to the emergence of a public service media project.
The existence of commercial television in Europe is relatively new
compared to the United States and was 'officialised' only in 1989
with the adoption of the Television without Frontiers Directive.
The introduction of private television - to some extent coordinated
at the European level, but to a large extent shaped by the EU
Member States - was fiercely commented upon in the 1980s.
Nevertheless, most assertions on the phenomenon of private
television are based not so much on empirical findings but rather
on ideological arguments in favour or against commercial
television. More often than not, arguments are entrenched in 'boom'
and 'doom' perspectives on the commercialisation of media. In
addition, academic research on private television remains scarce to
date: the limited attention from scholars in Europe stands in sharp
contrast with the extensive research in the field on public service
broadcasting. Clustered around three themes, European and national
experiences, content and markets, and policies, Private Television
in Western Europe: Content, Markets, Policies aims to fill this
gap, transcending the 'boom' and 'doom' scenarios that seem so
dominant in media studies research.
European institutions affect the day-to-day functioning of film, television, radio and the Internet. Their 'meddling' with media provokes many tensions, most importantly with member states including France, Germany, Belgium and Hungary. In addition, Europe's intervention is often deemed overly economic in approach, focusing on the success of an internal market - to the detriment of public interest objectives such as pluralism, diversity and universality. This handbook sheds light on these tensions through state-of-the-art, scientific contributions on various domains of European media policies. The overall aim of this handbook is to explore key concepts and theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; competition law and its effect on the media sector; and international aspects of the fragmented policy domain.
Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.
Private Television in Western Europe: Content, Markets, Policies describes, analyses and evaluates the phenomenon of private television in Europe, clustered around the themes of European and national experiences, content and markets, and policies.
An in-depth account of EU policies in the area of public service broadcasting, focusing mainly on the application of the European State aid rules. The book discusses when, how and with what impact the European Commission deals with public service broadcasting.
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