Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.

A comprehensive examination of different forms of identity theft and its economic impact, including profiles of perpetrators and victims and coverage of current trends, security implications, prevention efforts, and legislative actions. What are the common forms of identity theft? Who are the most likely targets? What is law enforcement doing to counter a crime perpetrated not only by petty thieves and sophisticated con artists, but by terrorists, money-launderers, and those involved in human trafficking, drug trafficking, and illegal immigration? Identity Theft: A Reference Handbook examines these questions and more. With the 1998 Identity Theft and Assumption Deterrence Act as its starting point, this informative volume begins by explaining the federal, state, and global definitions of identity theft and how the lack of a standardized approach masks the true pervasiveness of the problem. In addition to addressing the crime's perpetrators, methods, and victims, the book also looks at what individuals, businesses, and the government are doing—and should consider doing—to curb the growth of this crime.

The children of Philip III of Spain (1578-1621) and Margarita de Austria (1584-1611) inherited great potential power: the abilities to declare war or make peace, to advocate religious doctrine, and to exert lasting influence over art, culture, and taste. The leadership provided by this generation raises the question of how royal families learned the roles they played in court, country, and on the international stage. In Raised to Rule, Hoffman presents a deeply researched and stimulating study of the formative experiences of children in the royal households of early modern Spain. Five of the eight children born to the royal couple survived to adulthood: the future king Philip IV; the future queen regent of France, Anne of Austria; the Cardinal-Infante Fernando, who rose to international fame as a general during the Thirty Years' War; the future Empress Maria, briefly known as the princess of England during Charles Stuart's 1623 pursuit of a "Spanish match"; and the Infante Carlos, the constant companion of Philip IV and his heir-presumptive for nearly a decade, who was named governor of Portugal but died before he could serve. Hoffman elucidates the formal instruction and informal training that prepared these individuals to shape the history of their country and influence all of Europe. For the heirs of Philip and Margarita, developmental experiences took place within the social structures and patronage systems of the royal court-a place that proved to be influential and precarious, where public and private relationships overlapped and political metaphors of family relationships reflected the reality of public service based on personal ties. Drawing on a wide variety of sources, including palace rulebooks, chronicles, household accounts, a journal of the royal chapel, diplomatic and personal correspondence, published and unpublished advice to kings, and treatises on the education of princes, Hoffman illustrates the formation of the leadership of Spain and early modern perceptions of the proper education and function of royalty. Hoffman's Raised to Rule provides an insightful account of the education of the Spanish Habsburgs from 1601 to 1634. Her work fills a significant historiographical gap and offers new revelations into a previously neglected aspect of royal life.

First published in 2001, "Why I Am A Christian" is now available in a revised trade paper edition. Its all-star cast of contributors, including Gary Habermas, William Lane Craig, Ravi Zacharias, Peter Kreeft, and J. P. Moreland, offer popular and accessible defenses of essential aspects of orthodox Christian belief.
Now with a new chapter on "Why I Am Not a Muslim" by Ergun Mehmet Caner, an ex-Muslim, "Why I Am a Christian" is an even more helpful resource in our global times. It also now includes a thorough subject index for easy reference and a useful apologetics resource list.

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.