Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume offers brand new classroom-tested chapter assignments, updated examples, and new content on speaking to international and remote audiences. An instructor's manual and test bank are available for download on the book's companion website, offering everything from guidance in constructing a syllabus, to lecture suggestions, to classroom activities. This student-engagement focused and flexible text offers students the opportunity to increase their speaking abilities across a variety of more specific and complex contexts.

"...I recommend this book to any plant researcher who is interested in incorporating functional genomics approaches or who is looking to expand their repertoire. I especially liked that most chapters include detailed 'recipes,' which show that anyone with a standard wet laboratory can do most of the procedures...a very useful volume..." -The Quarterly Review of Biology, March 2010 This handbook spans over several aspects of current and emerging technologies in the field. The editors - two of the leading experts in research with a proven track record - combine their expertise to provide an invaluable reference on the topic. To make it more inclusive, this second volume in the Molecular Plant Biology Handbook Series is divided into four main parts:* Transcriptome Analysis* Gene Silencing, Mutation Analysis, and Functional Genomics* Computational Analysis* Functional Genomics and Emerging Technologies Each chapter introduces the subject comprehensively, and provides state-of-the art experimental protocols. A handy glossary of relevant technical terms is included to facilitate reading for researchers, teachers and students.

Pedagogies of Post-Truth explores the national and international political developments in what has been called a post-truth society; specifically, in which conservative groups target media outlets claiming fabrication of news and that the veracity of evidence-based reporting should be questioned. Truth has been reduced to the validation of opinions instead of the presentation of scientific facts. This collection responds to these issues by initiating a scholarly dialogue about teaching in the era of post-truth in which research-based findings that do not align with political viewpoints are judged, criticized, and often described as "fake." Contributors evaluate the pedagogical challenges of post-truth discourse and how post-truth messages negatively affect instructors and students. By highlighting ways instructors and students can resist the hegemony of post-truth, this book creates a dialogue among scholars, illustrates the challenges, and offers pedagogical techniques to discuss "post-truth," the role of the educator, the role of media, and the role of other story-makers of our society.

In recent years, research in the social sciences and cultural studies has increasingly paid attention to the generative power of emotions and affects; that is, to the questions of how far they shape social and cultural processes while being simultaneously shaped by them. However, the literature on the methodological implications of researching affects and emotions remains rather limited. As a collective outcome of the Collaborative Research Center (CRC) Affective Societies at Freie Universitat Berlin, Analyzing Affective Societies introduces procedures and methodologies applied by researchers of the CRC for investigating societies as affective societies. Presenting scholarly research practices by means of concrete examples and case studies, the book does not contain any conclusive methodological advice, but rather engages in illustrative descriptions of the authors' research practices. Analyzing Affective Societies unveils different research approaches, procedures and practices of a variety of disciplines from the humanities, arts and social sciences. It will appeal to students and researchers interested in fields such as Qualitative Research Methods, Emotions, Affect, Cultural Studies and Social Sciences.

Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Accounting carries with its history a vast number of ideas which have slowly developed along with it. This volume relates this history as it took place during the first three decades of the twentieth century in the United States. In particular it deals with those individuals who were for the most part responsible for it. It was these pioneers who recorded their observations of the actual workings of the myriad adaptations and new devices which had slowly eased their way into accounting theory and practice in the USA in the early twentieth century.

The Causes and Consequences of Group Violence: From Bullies to Terrorists offers a transnational and transdisciplinary investigation of the causes and consequences of violence, ranging from bullying and hate crimes to revolutions, genocide, and acts of terrorism. Editors James Hawdon, John Ryan, and Mark Lucht bring together empirical investigations of these specific types of violence as well as theoretical discussions of the underlying similarities and differences among them. Focusing on both the perpetrators and targets of violence, The Causes and Consequences of Group Violencethis book is a valuable resource for sociologists, criminologists, political scientists, behavioral scientists, peace studies scholars, and psychologists.

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

This book offers a transnational and transdisciplinary investigation of the causes and consequences of violence, ranging from bullying and hate crimes to revolutions, genocide, and acts of terrorism. Editors James Hawdon, John Ryan, and Mark Lucht bring together empirical investigations of these specific types of violence as well as theoretical discussions of the underlying similarities and differences among these forms of violence to further a comprehensive understanding of the topic. The collection addresses hate crimes committed by one or two individuals, riots, revolutions, and terroristic acts committed by well-organized groups. It also focuses on the perpetrators as well as the targets of violence. While each chapter stands alone as a cutting-edge piece of scholarship, taken together the collection provide a comprehensive, multi-disciplinary approach to group violence. Addressing a phenomenon affecting every area of the modern world, From Bullies to Terrorists: The Causes and Consequences of Group Violence is a valuable resource for sociologists, criminologists, political scientists, behavioral scientists, peace studies scholars, and psychologists."

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

In recent years, research in the social sciences and cultural studies has increasingly paid attention to the generative power of emotions and affects; that is, to the questions of how far they shape social and cultural processes while being simultaneously shaped by them. However, the literature on the methodological implications of researching affects and emotions remains rather limited. As a collective outcome of the Collaborative Research Center (CRC) Affective Societies at Freie Universitat Berlin, Analyzing Affective Societies introduces procedures and methodologies applied by researchers of the CRC for investigating societies as affective societies. Presenting scholarly research practices by means of concrete examples and case studies, the book does not contain any conclusive methodological advice, but rather engages in illustrative descriptions of the authors' research practices. Analyzing Affective Societies unveils different research approaches, procedures and practices of a variety of disciplines from the humanities, arts and social sciences. It will appeal to students and researchers interested in fields such as Qualitative Research Methods, Emotions, Affect, Cultural Studies and Social Sciences.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

The essays in Feminist Politics contest some of the prevailing conceptualizations of identity and difference, as well as the functions of these concepts in feminist political discourse and praxis. Doing so, they amply demonstrate that issues of identity and difference have a central place in contemporary feminist scholarship. The authors of these essays have worked to develop new ways of understanding and living out differences which will both preserve and celebrate them while also fostering the necessary conditions for opening dialogue and forming new coalitions. The intent of these efforts has been to thereby engender imaginative new strategies for the personal, spiritual, and sociopolitical changes that will enable human growth, wellbeing, and flourishing. While the focus of the work represented here is understandably on women, the issues that are raised are given additional urgency, explicitly in some of the papers and implicitly in others, by the situation of their concerns in the context of the world created by the Bush administration. Because that administration has foregrounded issues of identity and difference in ways that are not only inhumane and often inaccurate but dangerous for all of us, the new ways of thinking and acting that are proposed here have a much broader application. Thus these papers truly invite not only feminists but all people to move in new directions. Taken as a whole, this volume represents cutting-edge thinking from an international perspective in these important and pressing areas for feminist research and praxis.

The essays in Feminist Politics contest some of the prevailing conceptualizations of identity and difference, as well as the functions of these concepts in feminist political discourse and praxis. Doing so, they amply demonstrate that issues of identity and difference have a central place in contemporary feminist scholarship. The authors of these essays have worked to develop new ways of understanding and living out differences which will both preserve and celebrate them while also fostering the necessary conditions for opening dialogue and forming new coalitions. The intent of these efforts has been to thereby engender imaginative new strategies for the personal, spiritual, and sociopolitical changes that will enable human growth, wellbeing, and flourishing. While the focus of the work represented here is understandably on women, the issues that are raised are given additional urgency, explicitly in some of the papers and implicitly in others, by the situation of their concerns in the context of the world created by the Bush administration. Because that administration has foregrounded issues of identity and difference in ways that are not only inhumane and often inaccurate but dangerous for all of us, the new ways of thinking and acting that are proposed here have a much broader application. Thus these papers truly invite not only feminists but all people to move in new directions. Taken as a whole, this volume represents cutting-edge thinking from an international perspective in these important and pressing areas for feminist research and praxis.

InBelief, Bodies, and Being, twelve distinguished contributors present diverse and illuminating viewpoints on feminist issues of embodiement, materialism, and agency from feminist and postmodernist philosophical perspectives. Beginnning by positing non-traditional ways of approaching ontological concerns (through the acknowledgement of agential realties and the usage of an ontology of tropes), the volume concludes by addressing highly specific, culturally constituted types of postmodern bodies (monstrous, anorexic, and pharmaceutical bodies).

InBelief, Bodies, and Being, twelve distinguished contributors present diverse and illuminating viewpoints on feminist issues of embodiement, materialism, and agency from feminist and postmodernist philosophical perspectives. Beginnning by positing non-traditional ways of approaching ontological concerns (through the acknowledgement of agential realties and the usage of an ontology of tropes), the volume concludes by addressing highly specific, culturally constituted types of postmodern bodies (monstrous, anorexic, and pharmaceutical bodies).

The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.
"Creating Images and the Psychology of Marketing Communication" is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

A compilation of articles about Intensionality in philosophy, logic, linguistics, and mathematics. The articles approach the concept of Intensionality from different perspectives. Some articles address philosophical issues raised by the possible worlds approach to intensionality; others are devoted to technical aspects of modal logic. The volume highlights the particular interdisciplinary nature of intensionality with articles spanning the areas of philosophy, linguistics, mathematics, and computer science.