Technical standards play an important role in business as well as everyday life. They provide opportunities for market growth and competition. They enable interoperability. They make customers happier. They bring order out of chaos. Existing technical standards are being updated constantly, and new ones are being produced in increasingly greater numbers.

But do you know what it takes to create an "effective" standard?

The 'Ten Commandments for Effective Standards, ' written by computer chip industry veteran Karen Bartleson and illustrated by corporate cartoonist Rick Jamison, will not only provide you with ideas for creating better standards, it will also provide you with a newfound understanding of standards and their importance, respect for the standardization process, and ways you can leverage others' industry expertise to help you succeed in creating more effective technical standards.

Based upon twenty years of experience in the area of standards for electronic design automation and ideas drawn from other industry experts, the 'The Ten Commandments for Effective Standards' provides you with a list of procedural imperatives about what works and what doesn't work when developing effective technical standards.

This book will teach you how applying Bartleson's commandments to day-to-day standards activities can help make your resulting standards more effective and easier to adopt. From the Golden Rule of effective standards -- "cooperate on standards, compete on products" -- which points to the essence of standardization, to the tenth commandment -- "know that standards have technical and business aspects" -- which declares the importance of a standard's commercial implications, this book will provide you with a foundation for preparing for and performing in the technical standards arena.

Whether you are already involved in the process of creating technical standards or are interested in learning more about it, Bartleson's 'Ten Commandments for Effective Standards' is standard reading for anyone pursuing knowledge, excellence, and success in the field of technical standards.

It's true. Creating industry standards is a game. To be successful at it, you must be cooperative as well as competitive, proactive as well as instinctive, technical as well as practical. You've got to know the rules of the game as well as various strategies for winning it. Which is why standards veteran and blogger Karen Bartleson wrote '#STANDARDStweet Book01, ' the must-have playbook for industry standards leaders and followers.

In 140 bite-sized insights, Bartleson illuminates the standards game for readers by providing an understanding of what standards are and why they are important, as well as presenting ideas for creating better standards and respecting the standardization process. Using her thirty years of experience in the computer chip industry as well as her fourteen years in the area of standards for electronic design automation, Bartleson helps industry standards players focus their game on the future of electronic design by honoring an approach to standards that can increase productivity, solve design problems, and still leave plenty of room for innovation.

Whether you're already in the standards game or preparing to join it, '#STANDARDStweet Book01' will make you better equipped to play your best and come out a winner.

'#STANDARDStweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas)

Computer chip industry veteran Bartleson provides ideas for creating better standards, increasing respect for the standardization process, and ways for leveraging others' industry expertise to create more effective technical standards.