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In a world moving towards services, driving service productivity is
a central challenge for leaders and members of all types of
organisations: for service businesses there is a clear need to be
"productive", but it is far less clear what this exactly means. In
this book, we invite you on a journey that explores the ways, tools
and options for driving service productivity. We take an
innovator's perspectives and look at the tricky challenge of
service productivity as a landscape of options for designing the
future of services. Case examples, from the airport, hotel,
healthcare, and professional service industry, offer insights in
the methods used and approaches taken in business practice.
Research results provide food for thought and valuable advice on
the path towards superior service productivity. Throughout the book
we also listen to the views and advices of interviewed experts from
academia as well as business practice on how to drive service
productivity. A forecast on how service productivity and service
innovation might evolve in the future provides us - and hopefully
you as a reader - with the necessary food for thought to develop
our own understanding of driving service productivity in different
business settings. Overall, this book is not a traditional
"academic product" that summarises the views of a few, but a
co-created offering that profited enormously from the contributions
of so many.
In a world moving towards services, driving service productivity is
a central challenge for leaders and members of all types of
organisations: for service businesses there is a clear need to be
"productive", but it is far less clear what this exactly means. In
this book, we invite you on a journey that explores the ways, tools
and options for driving service productivity. We take an
innovator's perspectives and look at the tricky challenge of
service productivity as a landscape of options for designing the
future of services. Case examples, from the airport, hotel,
healthcare, and professional service industry, offer insights in
the methods used and approaches taken in business practice.
Research results provide food for thought and valuable advice on
the path towards superior service productivity. Throughout the book
we also listen to the views and advices of interviewed experts from
academia as well as business practice on how to drive service
productivity. A forecast on how service productivity and service
innovation might evolve in the future provides us - and hopefully
you as a reader - with the necessary food for thought to develop
our own understanding of driving service productivity in different
business settings. Overall, this book is not a traditional
"academic product" that summarises the views of a few, but a
co-created offering that profited enormously from the contributions
of so many.
" ... Hier wird ein theoriegeleitetes und dennoch spannendes
Lehrbuch vorgelegt, das das Veranderungspotential der Informations-
und Kommunikationstechnik fur die Struktur und fur das Management
der Unternehmen umfassend darlegt. In hohem Masse auch fur
Praktiker lesenswert..." Frankfurter Allgemeine Zeitung Die 5.
Aufl. wurde aktualisiert. Insbesondere wurden die zahlreichen
Praxisbeispiele in allen Kapiteln uberarbeitet.
" ... Hier wird ein theoriegeleitetes und dennoch spannendes
Lehrbuch vorgelegt, das das Veranderungspotential der Informations-
und Kommunikationstechnik fur die Struktur und fur das Management
der Unternehmen umfassend darlegt. In hohem Masse auch fur
Praktiker lesenswert..." Frankfurter Allgemeine Zeitung Die 5.
Aufl. wurde aktualisiert. Insbesondere wurden die zahlreichen
Praxisbeispiele in allen Kapiteln uberarbeitet.
Open labs provide spaces for interaction across organizational
boundaries. They create a huge potential to advance innovation
processes. Making use of this potential, however, is not an easy
task. It requires diligence, sophistication and perseverance from
everyone involved in the implementation and the management of the
lab. This book brings together contributions from leading experts
in engineering, design, strategy, foresight and marketing research
as well as policy makers and practitioners from an open lab. It
explores from different perspectives how open labs can be used to
facilitate innovation and what needs to be done to make the
operation of an open lab successful. The topics addressed in the
book include: interaction patterns and mediation in open labs,
innovation technology, resource management, ecosystem and platform
design, cultural translation, productivity, multi-channel
communication, and more. The first part of the book is dedicated to
the study of JOSEPHS (R), an open lab in Germany. It gives insight
in the practical challenges of running an open lab and its role in
the local business ecosystem. The other parts of the book discuss
the phenomenon of open labs in general and its significance in
different contexts all around the world.
Als erstes Werk leistet dieses Buch einen Bruckenschlag zwischen
Kommunikations- und Innovationsmanagement. Zukunftsweisende
Innovations-Konzepte werden ebenso vorgestellt wie der State of the
art der Innovationskommunikation. Fallstudien namhafter
Unternehmen, theoretische Perspektiven aus Sicht der Wirtschafts-
und Kommunikationswissenschaften sowie empirische Ergebnisse der
ersten deutschen Studie zur Rolle von Kommunikation als
Erfolgsfaktor im Innovationsmanagement vermitteln einen umfassenden
Einblick."
Ausgehend von den Potenzialen neuer Formen der Visualisierung
analysiert Kathrin M. Moslein die Rolle des Bildes fur
organisatorische Wandlungsprozesse und fur das Management
verteilten Wissens."
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