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Kommunikation als Erfolgsfaktor im Innovationsmanagement - Strategien im Zeitalter der Open Innovation (German, Hardcover, 2009 ed.) Loot Price: R2,356
Discovery Miles 23 560
Repayment Terms: R221 pm x 12*
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Kommunikation als Erfolgsfaktor im Innovationsmanagement - Strategien im Zeitalter der Open Innovation (German, Hardcover, 2009...

Kommunikation als Erfolgsfaktor im Innovationsmanagement - Strategien im Zeitalter der Open Innovation (German, Hardcover, 2009 ed.)

Ansgar Zerfass, Kathrin M Moeslein

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Loot Price R2,356 Discovery Miles 23 560 | Repayment Terms: R221 pm x 12*

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Als erstes Werk leistet dieses Buch einen Bruckenschlag zwischen Kommunikations- und Innovationsmanagement. Zukunftsweisende Innovations-Konzepte werden ebenso vorgestellt wie der State of the art der Innovationskommunikation. Fallstudien namhafter Unternehmen, theoretische Perspektiven aus Sicht der Wirtschafts- und Kommunikationswissenschaften sowie empirische Ergebnisse der ersten deutschen Studie zur Rolle von Kommunikation als Erfolgsfaktor im Innovationsmanagement vermitteln einen umfassenden Einblick."

General

Imprint: Gabler
Country of origin: Germany
Release date: June 2009
First published: 2009
Editors: Ansgar Zerfass • Kathrin M Moeslein
Dimensions: 244 x 170 x 25mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 428
Edition: 2009 ed.
ISBN-13: 978-3-8349-1659-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-8349-1659-5
Barcode: 9783834916594

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